Because of the intense competition happening in the e-commerce industry right now, many business owners have tapped SEO experts to help boost their visibility and rankings. Shopify is already gracious enough to include many built-in features and tools to help owners optimize their products and pages, which is pretty handy. Unfortunately, it can be pretty overwhelming to use if you’re unfamiliar with it; hence, many Shopify owners turn to SEO experts to handle that aspect and more. By hiring SEO experts to modify their sites, they not only boost their website’s visibility and traffic but also apply effective SEO strategies to ensure the Shopify account’s longevity.
If that’s enough to convince you to hire a Shopify SEO expert, then great! Now, the only thing left to do is to find the ideal SEO expert to work for you, and we’re here to help you keep an eye out for a few definitive qualities of top-tier Shopify SEO experts. Through these, you’re able to make informed decisions to choose the best partner to work with your Shopify store, achieving longevity and unlocking its true potential.
Do they have what it takes? Identifying the traits that make SEO experts great.
Besides having technical SEO expertise, it’s also important that your prospective SEO partner has qualities and a unique set of skills that will set them apart from the rest. With that said, keep your eyes peeled for the following:
Their Shopify knowledge is paramount. One of the glaring qualities you need to check with an SEO expert is their Shopify knowledge; do they know the ins and outs of the platform? How do they apply the built-in tools to improve the client’s page? With the right knowledge, anyone can apply local SEO tactics, but because of Shopify’s distinct features, not everyone has the time or patience to learn them.
Having great Shopify SEO knowledge is crucial, especially since Shopify has a unique set of tools and functionalities, so not everyone will be able to use it fully; only top-tier experts can. In doing so, they ensure that users have a smooth and positive experience as they navigate your store, thus sending signals to search engines that it’s user-friendly.
They have a proven track record of success. Glowing reviews and recommendations are a great way to know if a Shopify SEO expert is who they claim they are. After all, there’s no better teacher than experience, and it can only be attained by handling various projects. With that said, look for Shopify SEO experts who have a proven track record of success and check their social media for client testimonials and reviews. If the users leave a lot of positive reviews, then it’s proof that they can walk the talk to be able to make their clients satisfied and speak for their work.
They are data-driven. Any SEO expert knows that the core of SEO is data; all their strategies are built around it, and an SEO expert can do wonders with the right data. Your potential SEO partner should be able to use industry-standard tools coupled with data to form strategies you can apply for the benefit of your Shopify store. The key here is that they should be able to transform data into actionable insights—from boosting visibility, generating traffic, getting leads, and eventually turning it into sales.
They maximize content marketing. Although technical SEO knowledge is crucial, content marketing is equally important to get your Shopify page rolling. Any SEP expert knows that creating high-quality, informative, and relevant content is a must to entice users to your site. As long as they have relevant terms derived from keyword searches, top-tier experts can create content that has optimized product descriptions and engaging content, signaling to search engines that your site is good.
They’re transparent and efficient communicators. Another important quality you should look out for in prospective SEO partners is transparency and communication. You have to understand that applying technical SEO strategies with the help of an expert is not a one-time thing; with the digital landscape of e-commerce continuously evolving, there’s a need to monitor the changing algorithms so you can reflect and apply the necessary change in strategy if the occasion calls for it. They apply white hat strategies. For those unfamiliar with this term, white-hat strategies refer to the practices of improving by following Google’s guidelines and improving the user experience. This is an important aspect because it filters out fluff and improves your ranking, focusing on sustainable growth and optimizing your Shopify page for a good user experience.
I am an SEO professional and writer at VOCSO Digital Agency. I love to learn and write about digital marketing terms like SEO, social media, and SEM.
