The top features of SEO software are interesting and creative. From the perspective of a business owner, these applications can be useful in many ways like understanding how your website is doing on search engines or getting more traffic from that same engine. Backlink Tools These tools help you find information about how many links are pointing to your site and where they're linking from. A backlink is a link on another website that sends traffic or attention, such as search engine visitors, to the linked web page. These tools will analyze these inbound links for you so all of the hard work can be done without lifting a finger! On-Page SEO Analysis On-page SEO is a way to boost your rank in the search engine results pages. It includes designing and building your content so that it can be found by Google on their SERP, which will help you get more traffic to your site when people are looking for certain keywords or phrases related to what you offer. SEO tools make your website onsite analysis much easier. Site audits Site audits help you find any issues that will cause search crawlers to skip over your site and take a look at the other sites. They can point out potential problems with navigation, coding errors, duplicate content or links on pages, or even missing meta tags! Local Marketing The Local Marketing tool is a must-have for local businesses. It provides tools to help manage listings in multiple online services, including Google My Business, Yelp, and Bing Local searches. Keyword Analysis Keyword Analysis is a useful tool that can help you find the right keywords to target. It helps drive the appropriate traffic and increase conversions on your site by ensuring people are finding what they're looking for when searching online. SERP Rank Tracking Never lose track of your rank for any keyword you are targeting. Many SEO tools track organic rank history and provide reports on multiple search engines keywords ranking. Brand Alerts Brand Alerts is an easy way to keep track of when your brand or domain name appears on the internet. You can see what domains are linking back, as well as do a search for keywords that you specify. It's not just another "news" article about how bad social media has been and will continue to be-it's invaluable information! Social Media Analytics Social analytics is the best way to find out what people are saying and thinking about your brand. With Social Analytics, you can monitor social mentions on Twitter, Facebook, Reddit, or any other site that makes a mention of your company!