FireDrum Email Marketing

FireDrum Email Marketing – (what a mouthful!) is a marketing platform targeted at email correspondence, as the name implies. Let’s see what this can do for your business:

• Create customised templates for a bespoke & personalised customer experience
• Preview emails to ensure accuracy, relevance, appropriateness & appeal
• Engage with your audience using automated posting to social media channels
• Their ‘SmartClean’ allows you to exclude unwanted or unsubscribed contacts
• Boost deliverability & inbox fidelity with increased engagement
• Saved queries & searches enables dynamic segmentation of details
• Integrated contact lists promote im/export for distribution using custom fields
• Data capture forms & surveys which are multi compatible support collation
• Monitor & understand customer activity, CTRs, open/access/view rates & demographics
• Their email studio comprises an image database to edit, upload & store graphics
• Automation of processes to drive triggered events & scheduling for drip-fed campaigns
• Recurring sequences, backed by API & integrations
• Reporting analytics with statistical interfaces to present data in a consolidated manner
• Lead generation, sharing, hosting, A/B link testing & email authentication capabilities
• Spam check & mobile device support plus compatibility
• RSS & nurturing solutions

Despite all the aforementioned features, users do report an underwhelming experience & journey with Firedrumemailmarketing. Given that it’s on the pricier side operationally, it does seem overpriced for what it may offer, especially when compared to its competitors.