GoToWebinar

GoToWebinar does pretty much what it says: it’s a meeting hosting app, designed for anyone wishing to conduct online meetings. Being one of the oldest such domains in the online video conference industry, they do have some tried & tested methods to supplement your requirements. These are:

• Has specialisms for training, marketing & internal communications…
• …these include dashboard data analytics to monitor meeting trends…
• …& automated as well as integrated communication
• A centralised hub to manage archived material & content
• Expanded reach by promoting yourself to evoke interest: marketing & sales lead generation via recordings on GoToStage
• Customised branding

Now, certain other market competitors have explicitly criticised GoToWebinar’s approach to meeting hosting, so let’s analyse this ourselves. The main complaint is that attendees are required to register prior to joining the meeting. This surprisingly deters many, leading to a potential loss of audience. Backfiring, hey?

In conclusion, apart from the albeit slightly dracanoin concept of mandating attendee registration as a prerequisite GoToWebinar packs many useful features. These include specialised methodologies for various themed & meeting purposes. Depending on the type of work you’re doing, you can opt for different facilities to transform your meeting into a memorable experience. What’s more, you can follow up your performance with their integrated analytics & communications to engage your audience.