Asides

10 MacBook Hacks To Boost Your Work Efficiency

Aside November 19, 2022 Dhwani Madan Leave a comment

Do you know why MacBook is the first choice of entrepreneurs and professionals? It’s due to the high-end performance and consistent innovation. With every product launch, Apple Inc. introduces unique features that could take your business up a notch.

In fact, you would be surprised to know that even regular Mac users have yet to discover or use many of its tricks. These can make using the device fun and easy and, of course, boost work efficiency.

That said, if you have been trying to determine how to optimize your Mac for better productivity, this article is your best chance. Below, we discussed 10 MacBook hacks to make working on your device a piece of cake.

1. Learn Trackpad And Mouse Gestures

Do you use the Magic trackpad just for click and double click? If so, it’s high time you use gestures to save time and enhance productivity. You can carry out useful actions such as zooming, changing pages, scrolling, looking up words and other info. by pinching, swiping, spreading, three-finger tapping, and more.

These gestures will come in handy during meetings, presentations, and press conferences- giving you an edge.

You can learn more trackpad/mouse gestures by selecting the Apple icon in the upper left corner of your screen and selecting System Preferences > Mouse/Trackpad. It will also allow you to customize the gesture or turn them off as per your preference.

2. Extract Pages From PDF On Mac

There are times when you download a 50-page PDF on a certain topic. However, useful information is available only on a few pages. In such a situation, you’d have to flip through unwanted pages to get valuable insights. It is, of course, time-consuming and a hassle.

Fortunately, there are numerous ways to exact or save certain pages of PDF into a new file. Here’s how you can do it for free:

Select the page(s) you want to extract from your PDF file
Press the Command + P key combination. This should open the Printer window
Below pages, select customized and input the numbers of the pages you wish to save.
Ensure you save the pages as PDFs.

Pro Tip: Create a master copy of the original PDF so you can access more information from it as and when required.

3. Learn Keyboard Shortcuts

If you recently switched from Windows to iOS, know that, unlike PCs, Macs use the Command key instead of the ctrl key. This means you can hasten many daily tasks by learning the following useful keyboard shortcuts.

Minimize all windows in use: Command + Option + M
Switch between frequently used applications: Command + Tab
Minimize the existing front application window to the Dock: Command + M
QuickLook to preview items: Select an item and press Command + Y
Application’s preferences: Command-, (comma)
Force quit a rogue app: Option + Command + Esc
Open the last closed tab: Command + Shift + T

4. Accelerate Your Mac With Purge And Activity Monitor

It’s frustrating to watch your Mac, which is supposed to run fast, perform tasks like a snail. Don’t you agree? Luckily with this hack, you can turn the tides. To do so, you’ll have to free up some space.

Open Finder and select Applications > Utilities > Terminal.

As soon as you are there, type “sudo purge” to release around 500 MB of memory space and get your Mac up and running efficiently.

Sometimes certain applications are heavy, causing slow performance of the Macbook. To know the program that consumes the most resources:

Launch the Finder and select Applications > Utilities > Activity Monitor.
Select the app you wish to quit.
Click the Stop button (present in the upper left corner)
Choose any of the options: Quit or Force Quit.

It will also let you view the dock’s real-time CPU, network, or disk usage status.

5. Auto Unlocks Your Mac With Your Apple Wristwatch

Don’t want to shake your cursor and input your password every time you log in? The Good news is that macOS Sierra lets users unlock their Mac using the Apple Watch. You’ll need to enable the feature first.

Turn on WiFi and Bluetooth on your Mac.
Make sure you are signed in to iCloud, and your Apple Watch has a passcode.
Now, go to the Apple menu > System Preferences
Click Security & Privacy
Click General
Select “Use Apple Watch to unlock apps and your Mac.”

After enabling this feature, you wouldn’t have to stress yourself whenever you want to unlock it. Just wear your watch whenever you want to wake up your Mac, and it’ll be done automatically. Yes, it is that easy!

Pro Tip: If you have multiple Apple watches, select the watch(es) you’ll often use to unlock Mac and apps.

6. Type Special Characters

For entrepreneurs, it is common to interact with international clients and investors. For written interaction, you’d have to prepare presentations and documents. Though, it is not difficult unless you have to use special characters such as é, è, or ü in the contract.

That’s when this hack comes in handy.

Hold the letter key for a few seconds, and the menu will pop up. Here, you can choose the character required. Apart from this, you can use the following shortcuts:

Option + C = ç
Option + Q = œ
Option + Y = ¥
Option + Shift + 2 = €

You can also visit the character viewer pane for other special symbols:

Control > Command > Space (This will open Character Viewer)
Click Command and browse through the characters.
Double-click the symbol you need to add to your document.

7. Dictate to Siri

If your work requires you to record minutes of meetings or create notes, this trick will become your favorite. It’ll help save time, assist in multi-tasking, and scrutinize the work. Though dictation programs have been around for a while now, they are not used as widely. The major setback was the inability to recognize the speech accurately.

However, recent AI and machine learning developments have improved Voice Recognition significantly. Plus, the more you use this feature, the better the program will get at “listening and understanding” you.

Set up dictation on Siri using these tips:

Apple Menu > System Preferences
Select Keyboard
Select “Dictation” and turn on
You’ll get the following options:
Enhanced Dictation (use dictation even when offline)
Language & Dialect (choose US vs. UK English)
Decide the keyboard shortcut to use to begin dictating. For instance: Control + Option + W (Default shortcut is Fn Fn)
Select the microphone from the pop-up menu below the microphone icon

That’s all! Now, you use the shortcut created to use this feature as required. Nevertheless, make sure to test this out by opening a document. Also, there are likely to be minor mistakes in the write-up, in the beginning, so proofread everything carefully.

8. Text Replacements

Do you often use phrases such as “thank you for your cooperation,” “As discussed in the previous mail,” “On my way,” or “Hope we are on the same page”? If yes, instead of typing these phrases multiple times a day, save your time by letting your Macbook type them for you.

Go to Apple Menu
Click “System Preferences” (This will open the menu)
Go to Keyboard > Text
In “replace,” type in a shortcut such as TY. In the “with” box, add the full form, in this case, “Thank You.”

Every time you type the shortcut, it will automatically get replaced with the full form.

Know that Mac already has a suggestion for you. You can either keep them or discard them to create your own.

9. Hide the App Deck

Keeping your display well organized is critical to access important files quickly. However, it is not always possible, especially when you have a deadline and loads of work to complete. In those circumstances, you are likely to keep everything on the screen.

This, undoubtedly, is convenient; but it causes chaos. As the screen space is limited, you might have to remove certain files to add more.

However, you no longer have to do this. Hold the Command+Option+D to hide the app deck. If you can’t find the Option key, you can hold the Command+Alt+D keys.

To bring the deck back, press the same keys again. Nevertheless, make sure to reorganize your display after the work is done. The reason is it can affect Mac’s performance.

10. Use The Focus Feature

Last but not least, if you struggle to concentrate on your work for more than a few minutes due to constant notifications, this hack will be your lifesaver.

Focus is a feature that lets you filter your notifications in macOS Mojave. Creating a work Focus enables selected contacts (emergency numbers and colleagues) to contact you during working hours. Additional Focuses can be set up for activities like sleeping, exercising, and practicing music.

If you have an iPhone, any Focuses you set up on your Mac will automatically sync to your phone, allowing you to manage your phone notifications. In short, this built-in feature enhances concentration greatly.

To Sum It All Up

Whether you just got a MacBook or have been using one for a while, you must learn the necessary Mac hacks and tricks to help you get the best from your devices. With these hacks ingrained in your memory, using your Mac becomes easy and fun.

Website

11 Web Design Principles Every Web Designer Should Know

Aside November 9, 2022 Dhwani Madan Leave a comment

A web design can be effective only when it fulfills its purpose of conveying correctly the message to the viewer. This is why, creative agencies, branding agencies, and website design companies usually try to make a very stellar design that can be understood and interpreted easily.

When it comes to wordpress web design perth, it is a landscape that is ever-changing. Anyone working with web design services needs to constantly learn, update and keep up with whatever is the latest in the industry.

So, how do the top websites that do stay on the top, stay on the top? It’s not just their marketing budget keeping them there on the top of the search engine results. There are certain web design principles that web designers follow which allow them to create stellar designs and perfect websites.

What are these principles? Let us understand in detail the top 11 principles!

Purpose should be clear

When building a website, the messaging and the CTAs are the keys that support the purpose and the goal behind it. The website’s purpose could be promotions, storytelling, providing learning, or selling something, the message and the purpose should be clear and crisp.

A website design isn’t something that can be made by going with the flow. It has to have a design that indicates what the company is trying to say. How can this be achieved?

By understanding the niche, the industry, the competitors, the target audience, and the mindset behind the creation of the company. Knowing the pain points, the demands, and the problem that the website/the company is going to solve is how the purpose will be established.

Content is King

Quality content is extremely essential for a good website design. It guides your audience towards taking action. The SEO should be seamlessly woven into the content with the right keywords.

Your website must adopt a content-first approach from the beginning of the process. Real content that is finalized for publishing and put into the new designs will actually help in spotting improvements, and pain points and also help with the ideation of designs.

When great content meets the needs of your audience, they will be delighted. The content is what makes your website unique and gives it value. It connects your audience with you.

Content gives the users a clear path to lead them to whatever they are searching for on your website.

Visuals should be engaging

Visuals are what keep the audience hooked and engaged with your website. The web design services you hire should be able to provide a design that communicates and reflects your brand’s identity.

Photos, illustrations, videos, graphics, and texts need to be balanced for giving the visitor’s eyes breaks in between. Transitions with animations, and effects triggered by scrolls, these things keep the audience moving on your website. This keeps them there long enough to get converted and also gives them an interactive, extraordinary experience.

At the same time, when talking about the visuals, they all need to be high-quality, good looking with clear color-balanced graphics.

Consistency and Clarity

Consistency is extremely important. You need to follow the brand guidelines and make sure that every page of the website is in sync and similar to each other when it comes to the color scheme, wireframe, and design. Consistency helps visitors to navigate through the website.

How can you maintain consistency?

Choose a color scheme with similar colors, shades, and hues throughout the website.

The typography has to be similar on each page so the website doesn’t look messy.

The navigational menu on each page should be in the same place (usually it is on the top as a header) as it will make things easier for users visiting the website.

Intuitive Navigation

Now that we have already mentioned navigation above, let us talk about it in detail. The website that your creative agencies make for you can be as flashy as you want but the user needs to feel at ease when scrolling for information.

They don’t need to get lost on the website trying to find something they came for. The navigation, the menus, the header, and the footer needs to be precise and easy to understand. Website navigation is an essential key for retaining visitors and hence, it needs to be smooth.

If the navigation of your website confuses the audience, they will switch and find what they were looking for elsewhere. Keep your website navigation simple and consistent on each page.

Typography

Typography is important as the shape and style of letters also convey a message to the users. It basically translates the ideas of the author into a visual presentation. Fonts chosen for the website should be suitable for the placement and the tone of the design.

The wrong font can make a good piece of content look bad. A straightforward font is ideal when it comes to large blocks of content that include important information.

Color palette

The color palette you choose signifies everything. The colors of your design communicate the personality of your brand. It reflects the message of the brand and communicates directly with your users.

Brand recall and recognition happen because of the brand colors most of the time. When website design companies or branding agencies work on choosing the colors for the website, the colors need to be vibrant and more expressive of the brand personality.

Also, when choosing the colors, they need to go well with the content and be able to highlight the best parts of your content.

Effective usage of Whitespace

Whitespaces on your website pages create balance. One of the most important design elements is the whitespace. You must know when to not fill the space with content or illustrations or graphics or animations.

Let the space breathe by not adding anything to it. Without actually putting up any elements or components, whitespaces add to the look of your website and help the page not look messy or cluttered.

Simplicity is important

When it comes to website design, many branding agencies and website design companies believe that simplicity and a minimalist look are the way to go.

Simplicity makes the page look less crowded, less noisy, and more reflective. A user when they read a clear, simple website is bound to like it and move forward with clicking on your CTAs.

Loading time

A website design is only perfect if the page loading time is also appropriate as per the target audience. If the speed of the page loading is slow and it is making the user wait more than 3-4 seconds, they are bound to move on to the next alternative.

It is essential that the loading time be kept to less than 3 seconds.

Mobile-friendliness

Everyone has a mobile phone now and people scroll more through their phones rather than fire up their laptops. People who have their desktops open, even when asked to check something new, will immediately open their phones.

Any good website design is always mobile-friendly for a large number of the user base surfing the page through their smartphones.

Conclusion

Web design is a major responsibility for branding agencies and web design service providers. Designers must abide by these basic 11 principles to ensure that the website design is effective, user-friendly, and easy to rank on the search engine.

Business

B2B Marketplace: What Buyers and Sellers Should Know?

Aside November 5, 2022 Dhwani Madan Leave a comment

The B2B buying process is changing as consumers become savvier. Many are looking for the right B2B marketplace. B2B buyers also expect a similar experience when they shop online, whether shopping as an individual or on behalf of their company. Still, there are some differences that sellers need to be aware of.

B2B eCommerce is growing faster than ever before

In 2018, B2C eCommerce accounted for about $4 trillion in sales. That’s a lot of business. However, according to McKinsey, the growth of B2B eCommerce is even faster than that of B2C. The consulting firm predicts that by 2022, B2B eCommerce will reach $5 trillion—a nearly 50% increase in just six years.

As you might imagine, this rapid growth has everything to do with digital technologies and the rise of digital channels like social media and mobile apps. With these tools at their disposal, buyers can easily compare products from different vendors to find what they need at the lowest possible cost before deciding on what to purchase and where (and when) they want it delivered.

This can be especially beneficial if your organization needs specific resources quickly or wants them delivered across town instead of shipping them elsewhere across the country (or the globe).

The B2C experience has set expectations for the B2B buyer.

The B2B buying experience is different from the B2C buying process. In fact, there are some key differences that sellers should be aware of, especially regarding how buyers interact with your brand.

First of all, a B2B buyer will expect the same level of service and attention as a B2C shopper would expect—and that includes information about your products and services in an easily accessible location on your website (such as product descriptions and videos).

However, unlike a typical B2C customer who might visit one or two websites before deciding what to purchase as individuals, companies tend to be much more selective when making purchases for themselves or their business. This means that when companies do go online for research purposes, they’re doing so with specific needs in mind—sellers need to have those needs met before someone considers them.

There are fewer touchpoints in the B2B sales process, but they’re longer and have higher intensity

One of the most important things sellers and buyers should be aware of when negotiating a B2B sale is that there are fewer touchpoints in the sales process than in B2C. This means that you’ll have fewer opportunities to talk with potential clients, but they will have more extended and intense conversations.

In addition to this, many of your business’ competitors are likely going to be larger companies with more resources at their disposal than yours. Suppose you’re trying to get hired by one of these firms. In that case, chances are good that your pitch will go through multiple people before it reaches someone who can make decisions about hiring you—and even then, this person may not have any authority over hiring decisions (or even know who does).

How does technology impact the B2B buying process?

The B2B buyer’s journey has been impacted by technology in several ways. These include:

The way they shop: Nowadays, buyers are more likely to research products online before making a purchase decision, which means that the buying process is often done independently of salespeople. This is why it’s so crucial for companies to have a robust online presence—an optimized website and social media presence help build trust with potential customers and allow them to gather information about your business before reaching out via phone or email.
The way sellers cater to these buyers: Because B2B sales are increasingly being conducted online rather than offline in person, businesses must make sure their websites provide an up-to-date picture of what they offer today (as well as plans) so customers can quickly learn about their offerings without having to ask questions first hand.

The purchase cycle can take months and involve multiple stakeholders, especially in the early stages.

The purchase cycle is more complex when buying B2B. The process takes longer because more people are involved, and the decision requires stakeholder collaboration.
Buyers also need to be able to touch and feel what they’re buying before they make a purchase (in B2B).

Providing relevant technical information on your website is critical because buyers will turn to it for data as they consider their options.

Technical information is critical for B2B buyers. Providing relevant technical information on your website is crucial because buyers will turn to it for data as they consider their options.
Provide images and specs, pricing and terms (like delivery timelines) so customers can easily compare products and make informed buying decisions.

Give users the ability to self-serve by presenting rich product information through a catalog or search tool, so they don’t have to contact you with every question about a product or service.

A B2B portal is a great way to connect more deeply with your existing customers and partners.

A B2B portal is a great way to connect more deeply with your existing customers and partners. You can increase customer loyalty and revenue by providing them access to the information they need. A B2B portal allows you to communicate with your customers directly, helping you build trust and improve brand awareness.

It’s vital to offer a self-serve experience for buyers because of their high level of digital engagement.

It’s essential to offer a self-serve experience for buyers because of their high level of digital engagement. B2B buyers are more comfortable with self-serve than they used to be and are more likely to buy if they don’t have to talk to a salesperson.

Additionally, today’s buyers want to be able to research on their terms and in the way that best fits their schedule and preferences—not at the whims of sellers’ operating hours or product catalogs.

Self-service also allows sellers more control over how much effort goes into selling each product during various stages throughout the process; some companies will even use it as an opportunity for upselling by offering additional services or accessories that might not have been part of initial offerings (e.g., maintenance plans).

Today’s B2B buyers want access to rich product information, including images, specs, pricing, and terms.

Today’s B2B buyers want access to rich product information, including images, specs, pricing, and terms. They are also looking for products tested by third parties and won awards.

This is why today’s leading eCommerce sites are providing this kind of information in an easy-to-use format on their sites. It allows buyers to make more informed purchasing decisions while they compare products side by side on desktop or mobile devices.

How eCommerce improves the B2B buying process

When you buy an item from a store, you can’t compare it to other items without leaving the store.
If you want information about a product, you have to call the manufacturer or visit their website.
Finding what you need in stores can be difficult because so many products are on display, and most look similar.
Getting a quote is slow because it involves filling out forms by hand and waiting for a response via fax or email (or snail mail).

Buyers expect a similar experience when they shop online, whether shopping as an individual or on behalf of their company.

At one time, the online buying experience was very different for B2B and B2C customers. The B2C customer might have been shopping from a laptop at home or their phone on the commute.

For example, if you’re buying something for yourself on Amazon, you might start by browsing through what’s available and reading reviews to find out which are best suited to your needs. As you narrow down your options, you may check prices at other online stores before deciding which product is best for you.

On the other hand, when someone shops on behalf of their company rather than themselves (known as Business-To-Business or “B2B”), they usually don’t get to shop around as freely in terms of price because they’re not expected to pay the total price themselves; they’re working on behalf of their company, so they’re looking for convenience and value rather than necessarily getting the cheapest option possible.

Suppose sellers want to attract these buyers into their store (and keep them coming back). In that case, they’ll need an understanding of how this process differs from traditional eCommerce practices like those used in consumer purchases like retail shopping or travel booking sites where customers go through their own browsing experiences before getting ready to make purchases themselves once prepared.

In summary

If you’re selling to companies, your website should be easy for buyers to use and offer rich product content accessible from anywhere. You can also connect with your customers through a B2B portal or by providing them with another way to engage with you, like email newsletters or social media. Ultimately, it all comes down to serving your customer’s needs and making it as easy as possible for them to buy from you.

Software & Tools, Top List

Top Digital Marketing Companies In India for 2023

Aside November 5, 2022 Dhwani Madan Leave a comment

Top digital marketing companies in India are those which provide a one-stop solution to all the digital marketing needs of a business. They are the ones that have a team of experts who are well-versed in all the aspects of digital marketing and can provide customized solutions to suit the specific requirements of a business.

If you’re managing an online business and growing with digital marketing then you can reach out to these results-driven marketing companies.

If you’re a professional and want to join these companies then you can follow this list to apply for a job. If you do not know about digital marketing but work as a digital marketing professional then a digital marketing course can teach you everything from search engine optimization (SEO) to social media marketing to email marketing. And it can give you the ability to track and analyze data so you can see what’s working and what’s not.

There are many companies in India that are helping businesses to grow their business using Digital Marketing. So if you are one of those who are searching for the best digital marketing companies for your business, then you are at the right place.

List of top digital marketing companies

1. Growth Hackers

Growth Hackers is a marketing agency located in Mumbai, Maharashtra, India. It supports financial start-ups and multinational corporations to overcome short- and long-term growth issues.

Execution and implementation of results-driven initiatives of the Growth Hackers help organizations achieve rapid, sustainable, and scalable development.

Growth Hackers aim to achieve business goals such as targeted sales growth, conversion optimization, and lead generation. They have a track record and expertise which helps to grow their clients’ businesses. Their methods are unique and begin with a deep understanding of the end-user and building user personas based on their existing research and data.

They design dynamic campaigns on target group-specific channels and integrate relevant creatives and text. Continuous testing and optimization are central to the success of any campaign.

Development and success determine the performance of the Growth Hacker that we deliver to our customers. Today, over 100 companies trust them. They have served clients in India, Qatar, the USA, Singapore, and United Arab Emirates, and from their offices in Bangalore and Mumbai.

2. VOCSO

Looking for a reliable and affordable digital marketing company? Look no further than VOCSO! VOCSO is a full digital marketing agency that offers a wide range of services that will help you promote your business online, including SEO, social media marketing, and email marketing.

VOCSO is also an expert in web design and development, so we can help you create a website that’s both visually appealing and effective in driving traffic and conversions. Contact us today to learn more about how we can help you take your business to the next level!

3. Kinnect

Kinnect is considered one of the top largest digital marketing agencies in India. Kinnect solves its clients’ problems by creating innovative solutions that attract the target customers of their clients while having a measurable impact on business goals.

Kinnect comes among India’s most promising digital marketing companies, prioritizing business impact above all else. Kinnect offers a wide range of digital services that help businesses use digital media to create communications, build brand equity, deliver ROI-driven results, improve word of mouth, and build lasting relationships.

There are many more reasons why clients love Kinnect and choose them for their digital marketing. These include direct access to founders and core teams, flexibility and agility in context, and clean reporting and transparency at every step while keeping sensitive data completely secure.

4. Oxedent

Oxedent is an advertising management company that is completely based online. Oxedent is mainly focused on results and growth.

They promise to get good results with their paid ads campaign strategy.

They focus not only on sales and ROI but also on client success and impact. Performance with their digital marketing expertise, experience, and collaboration, they enjoy working with ambitious e-commerce companies.

They have served clients in India, the USA, the UK, Canada, Singapore, the Middle East, and Australia from their offices in Kolkata, India, the UK, and London.

5. NineHertz

NineHertz is a digital marketing company that helps its clients achieve revolutionary growth.

They offer a wide range of services, from search to content, social media, website design, and mobile advertising. They also advise, strategize and execute to deliver superior digital marketing services to their clients.

6. Techbound Innovations

Techbound Innovations was founded in 2012. Techbound Innovations is an independently owned digital marketing agency and SEO firm based in the capital city of Kerala.

They are agencies that care deeply about their employees, partners, and clients and truly believe that agencies can improve. They aim to develop a worthwhile agency that their clients are happy to work with.

They want to create a culture that inspires employees and encourages others to take action.

7. Creative Monkeys

Creative Monkeys is one of the leading advertising agencies located in Calicut, Kochi, Kerala. They are unique and very cost-effective. They provide a wide range of services, including advertising, events, creative design, video production, package design, branding, digital marketing, and commercial promotion.

Creative Monkey’s goal is to surprise, delight, and satisfy customers with unexpected ideas, original strategies, and effective solutions. They are listed as one of the best advertising agencies in Kochi, Kerala, and Calicut.

They believe that communicating through storytelling makes communication easier. As a group of storytellers, they believe in the philosophy of creating stories and impressing customers.

8. Viral Mafia

Viral Mafia is also on the list of one of India’s best digital marketing agencies. Viral Mafia is made up of a team of internet marketing enthusiasts who love the challenge of using digital marketing to inspire growth hacks and boost their client’s businesses.

As a leading digital marketing company in India, they work on all levels of internet marketing with clients from different facets of the business world, both inside and outside India.

They work closely with their customers to assist them in paving the way to international markets by successfully executing virtual advertising techniques and strategies in an applicable and powerful manner.

Their team is filled with experienced, dedicated, and talented working professionals who focus on results and ensure the timely delivery of cost-effective web solutions to their clients.

9. Social Pulsar

Social Pulsar has a team of leading digital strategists, engineers, and artists who are passionate about digital marketing and online business, and they are always ready to serve their clients at any cost.

The company’s digital marketing services bring the best online technology to its clients, ensuring rewarding results.

Social Pulsar enables corporations to attain their advertising and marketing desires via excellent AI-pushed advertising and marketing solutions, effective advertising and marketing automation, enterprise intelligence, and digital branding.

As one of the award-winning digital marketing companies in Kerala, India, he delivers consistent results to all his clients.

10. Barodian Advertising

Barodian Advertising is a leading digital marketing company based in Vadodara/Baroda, helping businesses build lasting and meaningful relationships with their customers through online brand engagement.

Their findings have led them to raise the bar and the marketplace through social media marketing, search engine optimization, email marketing, digital marketing, web design, and graphic design.

Their team of experts provides standard services and creates digital marketing solutions that are creative for their clients across different parts of India and all around the world.

11. Span Digit Social

SpanDigit Social is one of the well-developed agencies on social media that gives their clients business everything their clients business need to grow and thrive.

Companies and other businesses can take help from these digital marketing professionals to help these businesses to grow their business and differentiate themselves from their competitors through these online marketing strategies offered by these digital marketing agencies.

12. Web Matriks

Web Matriks comes under the list of top digital marketing companies that has 10 years plus of experience in digital marketing. Web Matriks offers a range of best services such as Website and Mobile App Design, SEO, SMM, SMO, and Development Services to every business that is sized.

As of now, Web Matriks comes under top digital marketing services, even after this big name of the company Web Matriks offers their services at reasonable costs to their clients with free support.

Even after their project has been completed with their clients still they provide free support to their clients if they request their support.

Web Matriks uses the latest technology, modern resources, and the latest tools. They make sure to encourage their client’s business growth at every crucial step.

They have completed 200 plus projects with 150 plus happy clients and they also have 25 plus team members to assist and help with digital marketing services to their clients.

Web Matriks services include Digital Marketing, Search Engine Optimization (SEO), Social Media Optimization (SMO), Paid Advertising, Web Design And Development, Mobile App Development, etc.

13. Monolith

Monolith was first started in the year 2005 and it is also listed in the list of one of the top best digital marketing companies that are established in Ernakulam, Kochi, Kerala, India.

They always try their best to keep the best personal and professional relationships with their clients to understand their client’s requirements and needs and fulfill and deliver exactly the services to them to help with their business.

They are also very loyal to their customers as they guarantee and promise to make the best utilization of the budget of their clients.

They provide the best dynamic services all around the globe to many corporates. They have highly skilled team members who are always ready with novel concepts to provide the best services and options to their clients.

The services offered by Monolith are Digital Marketing Strategy, Data Science, Content Marketing, Rich Media Solutions, Search Engine Optimization (SEO), PPC Management, Data Analytics and Big Data, and Social Media Marketing (SMM).

The clients of Monolith and happy with their marketing services including Pioneer, Malabar Developers, Malabar Gold and Diamonds, Hero, Popular Vehicles and Services, Happenstance, Wipro, Federal Bank, etc.

14. Blusteak Media

Blusteak Media is also a digital marketing company which is located in a central place of Kerala called Kottayam in India and it was first started in the year 2013. Blusteak Media has a dedicated young digital marketing team for providing the best digital marketing services and support to their clients and their businesses.

Blusteak has served and satisfied more than 75 plus clients. They offer many services that can help many small or large businesses to grow and evolve faster these services of Blusteak Media includes Search Engine Optimization (SEO), Multimedia Production, Digital Marketing Analytics, Brand Identity, and Graphic Designing, Ad Management, Content Strategy, Online PR, AR Marketing and Influencer Marketing.

The served and satisfied clients of Blusteak Media are Fundfolio, VKC, Red Cross, The Muthoot Group, COIN SWITCH, CHEMMANUR, Nandilath G. Mart, etc. They have spent a total ad of more than 4 Cr. Plus and they have 400 plus marketing collaterals per week.

They have clients almost across the 4 continents. They do make not best notch videos for the campaigns of their respective clients. Blusteak is also recognized by one of the most renowned Bollywood actors such as Anil Kapoor.

They make perfect use of the latest technology to revolutionize marketing. The digital marketing services have reached many customers through various major publications such as LinkedIn news, spark, Josh talks, social samosa, The Week, Afaqs, The Economic Times, Startup Talky, PayU, Young Story, etc.

15. Makkani Productions

Makkani Productions comes under the list of top leading advertising agencies of Kerala. They are a creative advertising agency that is Calicut-based.

Makkani Productions have a highly skilled creative team that is always ready to help and support their client’s brand and business to grow to its fullest with the help of creative digital marketing services.

They have many years of experience in their creative digital marketing services. The services offered by Makkani Productions are Social Media Marketing (SMM), Search Engine Optimization (SEO), Google Ads, Web Development and Web Design, Video Production, Corporate Events, and Branding.

The top companies and brands that are satisfied and happy with the creative digital marketing services of Makkani Productions are Yamaha, TVS, Kajaria, KMCT, ABU DHABI CITY MUNICIPALITY, NATIONAL HOSPITAL, CHAMAYAM, DR BHATIA, etc.

16. Okike

Okike was first established in the year 2017 and Okike comes under the list of top marketing agencies that offer the best website design, social media marketing, ORM, and Search Engine Optimization (SEO) services in Dehradun.

They always give their best to work and develop according to their client’s perspective and they make sure that the results are at a competitive edge. They enhance their client’s market share and give their best to achieve the growth of the business to the next level and height other competitors of their client’s business.

They have 50 plus happy clients, 287 completed projects with 4 award-winning, and 850 telephonic talks.

Okike keeps its aim and focuses on arranging compelling strategies and techniques to achieve its client’s expectations and goals to grow their business. They ensure maximizing the ROI on their client’s advertising spend and digital marketing efforts.

The main services offered by Okike are Google Marketing, Social Media Marketing (SMM), Creative Designing, Web Designing Development, SMS/WhatsApp Marketing, Email Marketing, Online Political Campaigns, Reputation Management, and Event Promotion.

If we talk about their agency highlights then they always start with a discussion of the ideas and how to apply them for better results, they always keep up with unique strategies and ideas, and they always test for the perfection of the project and their ideas.

And if we talk about their winning awards then there are many as IWEP has awarded the Okike for their remarkable contribution to their (IWEP) event which made their event more fabulous and in talking.

Okike has also been nominated for a startup award of 500 and they are also been announced s the clearing the specialist challenge organized by Google while they partnered with Google also.

The clients who are satisfied and happy with the services offered by the Okike are firstcry.com, Doon Global School, Bansal Classes, faith tours, and travels, go: organic, Clover, Sixth Sense (Next Level Learning), Achievers Tutorial, Hebe Emerald, Megahertz, HarMeh, Eco Dream, etc.

17. Diffusion Marketing

Diffusion Marketing was first established in the year 2014 in Dehradun. It is one of the best top digital marketing agencies that is full-fledged.

They offer many digital solutions to various business clients, making sure that their clients and client’s business have a very strong and sharp presence on the almighty internet.

The diffusion Marketing agency has a group of professional youngsters who are passionate and dedicated to their work and always think and move forward a step ahead of their client’s competitors.

Diffusion Marketing offers many services that are essential for a growing business these services offered by them include Graphic Designing, Website Development And Maintenance, Social Media Marketing (SMM), Commercial Photography, Advertisements, Video Promos, and Virtual tours.

The clients who are happy and satisfied with the services offered by Diffusion Marketing agency are LMG, Old Elloras, High5, Ida, Katmans, Jaypee Hotels and Resorts, WELCOMHOTEL, FORT RESORT, etc.

Software & Tools, Top List

7 Recommended Tools To Build Automation Through APIs

Aside October 28, 2022 Dhwani Madan Leave a comment

There are many tools you can use to build automation through APIs. If you’re unfamiliar with them or need help choosing the right one for your situation, this article will show you some of the most popular options.

1. RSpec

RSpec is a testing tool to help you build automated tests in Ruby. It’s a behavior-driven development (BDD) framework, so you can write your tests in a human-readable format that describes the system’s behavior under test.
RSpec is an alternative to Cucumber, which does something similar but with a different syntax. You may have heard about RSpec before and wondered what it looks like in practice—or maybe you’ve been curious about the buzz surrounding BDD and want some pointers on where to start. In either case, this tutorial will help!

2. Swagger

As you may have guessed, Swagger is a tool for documenting, designing and building RESTful APIs. It’s an open-source project that allows you to enter your API in a machine-readable format.
You can use it with any platform or framework (PHP, Ruby on Rails, Django, etc.), and it supports most authentication methods (OAuth 2) plus JSON Schema validation for your endpoints.
Swagger has been used by many companies like Google, Netflix, PayPal, and more.

3. Postman

Postman is a tool to help you build, test, and document RESTful APIs. It enables you to create complex requests and responses, save them, and reuse them later.

Postman’s simple user interface allows you to create endpoints for different requests, such as GET and POST methods. This makes it easy for developers new to APIs to start with Postman quickly since they need to follow the steps in order (POST > GET > DELETE). You can also add parameters using their intuitive interface, so it’s easy for anyone on your team who may not have extensive API knowledge yet.

Once an endpoint has been created in Postman, you can use it in other tools like Zapier or IFTTT, which allow other users on your team who don’t know how many API calls work behind the scenes but still want access from within their apps/websites without having any technical skillset required!

4. Assertible

Assertible is a service that lets you test your APIs. You can use it to write tests, get them scheduled and receive results. Assertible is excellent for testing webhooks and form submissions but also supports many other types of API tests.
Assertible has a free plan with limited concurrency, so you don’t have to worry about paying unless your project grows beyond its limits or if you want to add more features like waits or retries to your automated tests. It’s also quite easy to use — all you have to do is create an account, add some libraries and start writing your first test!

5. Locust

Locust is a distributed load-testing tool written in Python. It can test the performance of web applications, APIs (e.g. vatcheckapi.com), and websites.
It’s also great for mobile app testing because it can simulate thousands of users interacting with your app simultaneously, affecting different use cases such as login or payment processing, all within seconds!

6. Jenkins

You can use Jenkins as an open-source automation server to build, test and deploy applications. It’s a continuous integration tool that automates the process of integrating changes in your code base into a software application. Jenkins is designed for building and testing applications; you can also use it to run unit tests on your code and publish your application on the web.

Jenkins is written in Java to run on Windows, Linux, and Mac OS X operating systems.

7. Robot Framework

Robot Framework is a generic test automation framework. The tool can be used to capture and execute the functional tests of an application. It is Python-based and open-source. Robot Framework has a command line interface (CLI) and a graphical user interface (GUI).

There are many automation tools you can use. In this section, we’ll discuss some of them and why they are worth considering.

Conclusion

In this post, we have introduced you to some of the most popular automation tools that can help you build your APIs. We hope that you found it useful and will be able to use these tools in your own projects!

Software & Tools, Top List, Website

Top 10 Front-End Development Frameworks

Aside October 27, 2022 Dhwani Madan Leave a comment

In a website or application, the front end is what the user sees. Front-end web development also known as client-side development helps in creating HTML, CSS, and JavaScript for a website or web application so that a user can see and interact with them directly.

In the ever-changing industry of Information Technology, there is a diverse number of frameworks available for developers to choose from. Each framework offers a unique feature making it crucial for the developer to select the right one. Every business has its own goals, so the web or app should be developed accordingly.

What is a Front End Developer?

Front-end developers use various tools depending on their skill set and the project they are working on. For example, they might use a CSS preprocessor such as Less or Sass to streamline the authoring of stylesheets. They might also use a task runner such as Grunt or Gulp to automate common tasks such as minification and linting. In addition, they might use a JavaScript library or framework such as React or AngularJS to make working with the DOM more efficient.

Roles of front-end developer

The role of a front-end developer has become increasingly important in recent years as the line between web and mobile apps has blurred. With the rise of responsive design, it’s now more important than ever for front-end developers to understand how HTML, CSS, and JavaScript work together. It’s also vital for them to be able to test their code across a variety of devices and browsers to ensure that it works as intended.

A front-end developer is responsible for the visual elements of a website. They work closely with web designers to create an appealing and user-friendly interface. In addition to design, front-end developers are also responsible for the functionality of the website. They code websites using HTML, CSS, and JavaScript. They also test the website to ensure that it is compatible with all browsers and devices. A front-end developer must have a strong understanding of web standards and be up-to-date with the latest trends in web design.

UI, UX, and front-end web developers are the ones responsible for applying interactive and visual design principles on websites and web applications and thereby ensuring a positive user experience. The scope of UI and UX designers is also equivalent to that of a front-end developer.

Benefits of Front-end Frameworks

As a web developer, you’re always looking for ways to streamline your workflow and make your life easier. One tool that can help you achieve this is a front-end framework. A front-end framework is a pre-packaged collection of tools and resources that can be used to build websites and web applications. Many developers find that using a front-end framework can save them a lot of time and effort, as it provides a solid foundation on which to build their projects.

There are many different front-end frameworks available, so it’s important to choose one that’s right for your needs. Some of the most popular options include Bootstrap, Foundation, and AngularJS. Each framework has its strengths and weaknesses, so it’s important to do some research to find the one that best suits your needs. In general, though, all front-end frameworks can offer the following benefits:

Improved efficiency and productivity
Standardized code Base
Reduced development time
Increased consistency across projects
Cost efficiency

If you’re looking for ways to optimize your web development workflow, consider giving a front-end framework a try. You may be pleasantly surprised at how much time and effort you can save.

Top Front-End Development Frameworks

When it comes to front-end development, there are a lot of different frameworks to choose from. It can be challenging to know which one is right for your project. To help you decide, we’ve compiled a list of the top 10 front-end development frameworks. The following are the Top 10 Front End development frameworks;

React
Angular
Vue.js
Ember
Preact
Inferno
Polymer
Backbone.Js
Knockout.js
jQuery

1. React

React is a front-end development framework often used in conjunction with other frameworks, such as AngularJS. React has several benefits, including its declarative programming style, which makes code more readable and easier to debug. React is also efficient, thanks to its virtual DOM concept. This means that only the components that need to be updated are re-rendered, rather than the entire page. As a result, React apps can be fast and responsive.

ReactJS and React Native are well-known React front-end development frameworks. Each has its own advantages and disadvantages, so choosing the right one for your project is essential. ReactJS is a good choice for small projects, while React Native is better suited for large-scale apps. Whichever framework you choose, will help you create a fast and responsive front-end app.

2. Angular

Angular front-end development framework assists developers to create single-page applications. Angular is a TypeScript-based open-source web application framework led by the Angular Team at Google. Angular is used for building mobile and desktop web applications. It can also be used for creating Progressive Web Apps and NativeScript apps. Angular has a unique two-way data binding feature that allows for a more interactive user experience.

Angular is also known for its modularity, letting developers break down their code into small modules that can be reused in other projects. The Angular CLI (Command Line Interface) tool can be used to create, build, test, and deploy Angular applications. Angular Developer Tools are available for debugging Angular apps in Google Chrome and Microsoft Edge browsers.VS Code Editor can also be used to debug Angular apps.

3.Vue.js

Vue.js is an easy-to-use, fast-performing and versatile framework for building web user interfaces. This front-end development framework helps developers create user interfaces and single-page applications. Vue.js is designed to be easy to use and extensible, making it a popular choice for web development. It also provides a variety of features that make it well-suited to modern web development, including a virtual DOM, components, templates, and more.

The modularity of Vue.js also makes it easy to integrate into existing applications. In addition, Vue provides excellent documentation and support, making it a good choice for both experienced and beginner developers. Whether you’re looking to create a new application or add Vue to an existing one, Vue is an excellent choice for front-end development.

4. Ember

Ember is a front-end development framework that enables developers to create user interface (UI) applications. Ember is built on the Model-View-Controller (MVC) design pattern and provides a structured approach to browser-based application development. Ember’s goal is to make UI development more efficient by managing common UI development tasks such as rendering views, managing data bindings, and routing. Ember is open-source and released under the MIT license. Ember is currently maintained by the Ember.js Core Team, consisting of core contributors from various companies including Google, Yahoo!, and Microsoft.

5. Preact

Preact is a front-end development framework that includes all the necessary tools for building user interfaces and web applications. Preact is lightweight and fast, making it ideal for developing performant and responsive user interfaces. Preact comes with a number of features that make development simpler and more efficient, including a declarative API, a small footprint, and support for JavaScripts. Preact also offers a number of add-ons that can be used to further extend the Preact framework. Preact is an excellent choice for any front-end developer looking for a performant and feature-rich development framework.

6. Inferno

Inferno is a front-end development framework that helps developers create fast, responsive user interfaces. Inferno uses a virtual DOM (Document Object Model) to efficiently update the UI, making it ideal for applications that require fast performance. Inferno also includes a number of features that make it easy to develop responsive user interfaces, including a tiny footprint and built-in support for server-side rendering. In addition, Inferno is provided as open-source software under the MIT license, making it free to use in both commercial and personal projects. Overall, Inferno is an excellent choice for developers who need a fast, lightweight front-end development framework.

7. Polymer

Polymer is a front-end development framework that helps developers create websites and applications using web components. Polymer uses an HTML-based templating system and a set of custom elements to create reusable components that can be shared across projects. The polymer also offers a comprehensive suite of tools for testing, debugging, and optimizing web components. In addition, Polymer provides a build system for creating production-ready builds of web applications. Polymer is widely used by developers to create both simple and complex applications. Polymer is an open-source project that is developed and maintained by Google.

8. Backbone.js

Backbone.js is a front-end development framework that helps developers create single-page web applications. The framework provides a structure for application development, allowing developers to focus on creating the application logic rather than spending time on low-level details. Backbone.js applications are typically composed of a collection of views, models, and routers. Views handle the presentation layer, models manage application data, and routers provide navigation between views. Backbone.js is lightweight and easy to learn, making it a popular choice for front-end development. While the framework can be used with any back-end language, it is often used in conjunction with Node.js to create full-stack JavaScript applications. Backbone.js is an effective tool for building dynamic and responsive user interfaces, and it can be a valuable addition to any developer’s toolkit.

9. Knockout.js

Knockout.js is a front-end development framework that allows developers to create single-page applications using Knockout components. Knockout components are reusable UI elements that can be used in web applications. Knockout.js allows developers to bind data to HTML elements, making it easy to update the UI when the data changes. Knockout.js also provides declarative bindings, which make it easy to bind events to HTML elements.

Knockout is a Javascript library that helps in creating rich, responsive display and editor user interfaces with a clean underlying data model. The Knockout.js library is also small and lightweight, making it easy to use in web applications. Knockout.js is a great choice for developers who want to create single-page applications that are easy to maintain and update.

10. jQuery

jQuery is a fast, small, and feature-rich JavaScript library. It makes things like HTML document traversal and manipulation, event handling, animation, and Ajax much simpler with an easy-to-use API that works across a multitude of browsers. With a combination of versatility and extensibility, jQuery has changed the way that millions of people write JavaScript.

jQuery is a front-end development framework that developers widely use. It is easy to use and has a wide range of features that make it ideal for developing web applications. jQuery also has a large community of developers who contribute to the project, making it one of the most popular front-end development frameworks. jQuery is also available under an open-source license, making it free to use.

How to Choose a Front-end Framework?

When choosing a front-end framework, there are many factors to consider. The first and foremost thing to consider when choosing a front-end framework is the size and complexity of your project. A big project requires a scalable and easy-to-maintain framework whereas, in a smaller project, you can choose a lighter-weight framework.

The front-end framework needs compatibility with other technologies. If you’re using a specific back-end technology, you’ll need to make sure that your chosen front-end framework is compatible with it. Choosing the right front-end framework can be a daunting task. However, by considering your project requirements and evaluating the available options, you can select the right framework for your project.

Conclusion

The dynamic It industry has made available many front-end development frameworks today. Every Front end framework has its own advantages and disadvantages. Developers can choose the best framework for their projects depending on the project’s specific needs. However, some frameworks are more popular than others, and they tend to be the ones that offer the most comprehensive set of features. The above given are the top 10 front-end development frameworks widely used in the industry. These frameworks are widely used in a variety of projects, and they all offer a great deal of flexibility. As a result, it is important to carefully consider the needs of a project before choosing a particular framework.

Website

Biggest Challenges Faced by UX Designers

Aside October 26, 2022 Dhwani Madan Leave a comment

UX designers create user experiences that push businesses to growth peaks. Businesses rely on the ability of these designers to make products or services usable, accessible, and enjoyable. To achieve that, designers implement techniques such as competitive audits and cultural probes to create an effective UX design.

This job may seem like a walk in the park, especially since the demand grows daily. And its high pay and promising future remain on the remarkable side. On the flip side, it has some challenges that you might not be aware of.

In order for you to better understand what this profession entails, find out some of the biggest challenges UX designers face below.

1. Lengthy Problem Investigation Process

Developed products usually face challenges that need immediate rectification. So, UX designers identify user problems and solve them.

But, the process isn’t always as easy as it sounds. First, you have to acknowledge the right problem.

Proper problem-solving enhances top-notch user experience, but the process requires enough resources, including time and money.

Problem investigation is more than quick research and asking users about common issues that require immediate attention. Instead, it involves investigating issues that users aren’t consciously aware of.

For instance, the numerous platforms companies use, such as Figma, Canva, and Dia, may confuse users in choosing a favorite. Each platform has its superior feature, and users end up with more than one favorite, making it difficult for a designer to identify an effective platform for the company.

Looking at it in terms of resources, you’ll find that companies have limited money and time to allocate to problem investigation. In this case, UX designers fail to get to the root of the problem. And since companies need to solve these problems and add value to their products, they would put the investigation on hold to accumulate more resources.

Set small goals to achieve in collaboration with your team to overcome this challenge. In the end, you’ll solve a bigger problem.

2. Feeling Undervalued

UX designers feeling undervalued may seem like a simple issue, but it derails performance, so it is a big challenge.

Since an effective UX design depends on the users, companies must understand people’s needs. However, more often, companies only focus on the final designs. As a designer, you’ll be obligated to meet the user’s needs, but it becomes challenging with limited resources.

In some cases, designers embark on a lengthy process of convincing senior company executives to recognize the need for proper product research.

This issue occurs as a result of the misconceptions associated with UX designing. Most people underestimate the UX multidisciplinary nature. It is easy to assume user experience primarily involves making a product look good.

So, first, set your expectations and outline your techniques to inform stakeholders of the reasons behind every action. This way, they’ll understand that a UX design is more than just whipping up a prototype or stretching wireframes.

3. Limited Resources for Research

Research is a powerful tool for all UX designers since you need enough information from users to create a good user experience. Companies may not have enough resources for quality research, but the following ways should boost your abilities to get the information you need:

Online Surveys

These surveys are quick and inexpensive ways to get the user information you need. You can design questionnaires and send them to users or use the following tools:

SurveyPlanet
Zoho Survey
SurveyMonkey
Typeform
Jotform
Crowdsignal
SoGoSurvey
Google Forms

These online survey tools are free and should gather feedback on user-paid plans and their noteworthy free features.

Focus Groups

This method involves creating informal groups for user experience discussions. Your groups should follow a specific demographic diversity to gain wholesome feedback.

The following steps should help you recruit effective focus group participants:

Find where the target participants spend most of their time.
Design a recruitment screener.
Program the recruitment screener.
Send invites to the target focus group participants.
Place confirmation emails, calls, or texts.

Parallel Design

Parallel requires the concurrent availability of a design team. These teams create parallel alternative designs that incorporate the best features of each design to generate ideas.

Guerilla UX Research

This method applies where researchers require validation of the initial ideas. So, they approach users in comfortable places such as cafes and parks. In addition, colleagues can also provide the needed feedback while at work.

The above methods should alleviate your worry about chasing deadlines set by companies. However, you can easily apply any of them to get your needed feedback. This way, you’ll meet deadlines and develop a user-friendly product.

4. The Artificial Intelligence Threat

Whereas manufacturing industries celebrate Artificial Intelligence because of robotic practices, the design industry views it as a threat to UX designers.

The AI cognitive abilities dread futurists because AI integrates human-like abilities and can think like an experienced UX designer.

These AI devices can receive auditory, visual, and sensual information. Furthermore, they can store the information for future reference. In addition, AI devices can comprehend any information.

So their algorithms can make independent decisions. They can integrate user research and suggest viable ideas for any UX design.

Not to forget the AI devices’ ability to identify personalized contexts. For instance, they identify the provided content and show different template images to users. So they can quickly identify users’ interests and present them with related ads or content.

Identification of personalized content improves user experience and adds more value to it. In other words, the users are presented with relevant and satisfactory content and ads.

In addition, AI devices can identify different structures. So they can quickly identify the tiniest differences in image or object structure that most humans miss. This feature evolves UX designing because of the ability to judge the design and layout suitable for particular users.

Furthermore, websites will gain redesigning features effective for when users shift likings and interests.

The voice recognition and search optimization feature in AI also threatens UX designers. Since this technology can understand and respond to different languages, it applies to any country and culture.

Some UX designers may become concerned about whether their work value will remain the same in the future with all these incredible AI design system features. With some work lifted off the UX designers’ shoulders, it is uncertain whether their pay will remain lucrative.

5. Balancing Businesses and Design Solutions

Design solutions and product development strategies must align with the company’s business goals. So experienced UX designers have to compromise to maintain the balance.

Conversely, UX designers have use-centric mindsets that dictate the need to deliver user-satisfactory products. And since business run on profits, balancing design solutions and company goals becomes challenging.

But since business also understands the need for user experience, UX designers and stakeholders have to reach a consensus.

So, the designers need to develop a product that maintains or improves user experience. As a result, the company gains customer loyalty. Thus, a positive impact on the revenues.

6. Navigating the Constantly Changing UX Design Job Titles

The list of UX job titles never seems to end. This issue stems from the broad user experience field, which makes UX designing branch into several areas of specialization. As a result, companies hire design specialists to focus on various areas, such as:

Architecture
UX writing
Usability analysis
UX analysis

In addition, the general UX designer job title has several confusing new terms. For instance, the famous full stack designer job title.

Some people fail to settle on the right UX designer to handle start-up or large company user experience needs. So, designers find it challenging to establish a specific position within the company.

Furthermore, it’s still unclear whether to generalize or specialize since UX designers conduct various tasks. These tasks include user research, creating wireframes, and facilitating ideation workshops. With all these responsibilities on your shoulders, it’s challenging to establish your title as a UX analyst, writer, or usability analyst.

7. Negative Feedback

UX designers don’t always work independently. They need approval from design managers, CEOs, and other peer designers. Sometimes the approval occurs smoothly, but it is possible to get rather subjective feedback from some design professionals.

It can be frustrating for such professionals not to alter anything on your designs but instead give intuition-based feedback. In other cases, it would be easy to initiate a professional conversation upon inquiry of the reasons behind the feedback.

However, it’s crucial to base your designs on strong cases and engage in relevant talks before approval. This way, you’ll present your mindset and help design professionals better understand your UX designs.

8. UX Designs and Consumer Psychology

Product users have several options, making it difficult for designers to understand their interests. So to focus on user experience, designers employ consumer psychology.

Since consumer psychology involves contours, colors, and spatial structures, designers are constantly forced to change their techniques of user experience analysis. Sometimes, companies will only go for UX designers who already understand the business side of the product.

Conclusion

Designers may face these challenges, but the upside of their work makes the design industry thrive. The underrated elements of the job, including clear communication, reduction of overheads, and branding, are a few things that require immediate attention.

Software & Tools

How to Choose the Right Customer Service Software

Aside October 26, 2022 Dhwani Madan Leave a comment

Businesses all around the world are increasingly looking for more effective and practical ways of servicing their customer base, as consumer needs and expectations grow more demanding in the era of digitalization.

Brand loyalty, among other pertinent factors, has become much harder to maintain as a result of users being able to switch from one company to another with great ease depending on the level of service and customer satisfaction they get from one versus the other.

With this in mind, companies should equip themselves with the best possible customer service software to help manage this aspect of their work — and, luckily, there are plenty of innovative solutions your company can use to address customer relationship management and support.

With such an abundance of options to choose from, it can be challenging to find the right fit for your specific company’s needs; therefore, read on to find out how to choose the right customer service software for your business.

The Basics of Customer Service Software

Software designed for customer service speeds up response rates improves workflows and helps your reps filter useful information. Simply put, its main purpose is to improve the effectiveness of your customer service team by letting them focus their efforts where it counts, as opposed to battling with technical issues and clunky internal processes every day.

The following are some ways that customer service software can benefit your team:

Automating and streamlining through CRM tools, collaboration tools, and reporting solutions;

Data analysis stemming from efficiently collecting, organizing, and responding to past, present, and incoming customer requests;

Better overall communication by integrating channels such as voice calls, live messaging, video chat, email, and other alternatives.

Additional Factors to Consider

Have a solid customer service strategy in place. Clear communication and proactive, customer-oriented objectives must be implemented throughout the customer service process, with or without any dedicated management tools or software. Remember that your customer service reps will require consistent support and frequent opportunities to voice their opinions on how your business can improve its customer service methods.
Real interactions with customers are key. The tools used to automate certain processes should never take the position of your customer service team’s human representatives. Instead, the technology should support the work your representatives conduct as part of your service hub and free them up to intelligently approach customer conversations and handle situations that need greater attention.
One size does not fit all. Customer service software is not universally applicable to every kind of business, meaning that you’ll require different tools or platforms based on your particular company goals, growth strategy, and target market. Let’s say you own an education business that offers online courses to graduate students; the kind of software your business acquaintance utilizes for their online clothing store will be different from the kind of software you use for your business.

Discussing the Needs of Your Team

No matter the industry you’re in, the software you choose will support your customer service team, as they are the ones taking the lead when it comes to managing tickets or customer inquiries. Asking your team members what they actually need from customer service software is therefore essential before committing to any solution.

If your staff has previously used a different help desk tool, find out what they like and, perhaps more importantly, what they don’t like about it. For instance, teams using Outlook or Gmail for customer service frequently complain about having a congested inbox, having no practical way of tracking customer support performance, and being unable to easily export or search through customer requests.

On the other hand, teams using feature-rich multichannel systems for customer care management are forced to cope with complicated interfaces, functionalities that are far too advanced, and extra training that takes away valuable time from what they should focus on, which is excellent customer service.

Therefore, the best kind of software for your CS team is one with a clear, user-friendly interface that makes it easy to allocate queries and requests, import and export relevant data, and also has a steep learning curve.

Once you’ve identified the exact needs and preferences of your customer service team, you will be well-positioned to obtain the right kind of software to address them.

Insights and Monitoring

A customer service solution will be the most useful for you if it provides streamlined insights into your customers and the performance results of your team. The insights should be both qualitative and quantitative in nature, while also being integrated with a reporting functionality that makes it easy to keep track of and arrange the KPIs that are most important to your company.

For instance, depending on your business needs, the right customer service software could monitor the exchanges between your team and your customers to quickly spot recurring themes in their inquiries or support requests. This kind of feature enables you to better understand the common struggles and pain points that your customers may face when interacting with your business or products or services. It can also help you build a detailed FAQ list to make it easier for customers to get the information they need on their own.

Additionally, for better data analysis, look for software that comes with a comprehensive customer data platform that collects and organizes data from multiple sources into a single, comprehensive client database containing details on all customer interactions with your business.

Other kinds of metrics that a customer service solution may deliver include average response times, retention rates, issue resolution rates, and customer satisfaction rates. This data depends on the channels of communication your company uses the most.

Determining Which Communication Channel to Use

As a rule of thumb, aim to meet your customers where they wish to communicate with you, while also taking into account which communication channels your customer support team excels at. For instance, live chat may be the most adequate communication route for online clothing stores. However, installation and troubleshooting advice is frequently given over the phone by tech companies.

Offering several different methods to contact your business is the best way of guaranteeing that you accommodate as many kinds of customers as possible. However, if running multiple communication channels is challenging for you or the current capacity of your customer care team, pinpoint at least one or two channels your target customers use. Then, make sure that the customer service solution you opt for is able to integrate with those channels.

The following are the three most prominent channels of communication that can be integrated with the majority of customer service software solutions today.

Live Chat

Live chat can be made available on your website or via social media platforms like Facebook and Instagram. Many customers prefer live chat because it typically provides real-time resolutions without the fuss of typing out a whole email.

Live chat software often includes nifty functionalities such as auto-replies (e.g. to notify the inquiring customer of your business hours or usual response times). In contrast, integration with customer service software could give you features like setting up keywords or phrases that trigger certain responses (especially if the message is related to a frequently asked question).

Voice Calls

Many people still prefer talking to a real person over the phone or via an online voice call. For some businesses, this communication channel may be the most beneficial, as it often gives the customer service rep a great segue to sell an additional product or request feedback after successfully resolving an issue.

For voice calls to be efficient, your customer service team will need to have an efficient tool that allows them to access necessary user data as they talk, within seconds. Voice calls can also be integrated with the tool to automatically save call recordings onto the cloud. Advanced AI technology used in some solutions can even listen to the recordings to locate commonalities or assess the level of customer satisfaction.

Social Media Messaging

The most straightforward way of communicating with customers is social media messaging. This form of communication is often used by online businesses that wish to expand brand awareness, cater to diverse audiences by maintaining an online presence across different social platforms, expand their digital marketing strategy, and collect huge amounts of data on their ideal customer profile.

Many customer service software solutions offer the ability to integrate with the top social media networks in use today. Apart from the chat function, CS software can also track incoming comments, collect engagement data, and build statistics reports by collating information from different social media networks.

Takeaway

The right kind of customer service software will vastly improve the ability of your team to respond to the needs of existing customers and bring in new ones. Spend quality time and effort to decide what kind of software solution best suits your particular business goals before rushing out to get the first one that pops up in your web searches.

Discussing your choice with your customer service team is definitely a must; however, to gain a better understanding of your options, compare different solutions based on the simplicity of use, integration options, monitoring, and data analysis tools, and ultimately — cost.

We hope that this guide has given you some food for thought on how to pick the best customer service software solution for your business!

Software & Tools, Website

How to Build a Website with HubSpot Free CMS

Aside October 19, 2022 Dhwani Madan Leave a comment

The website serves as the business’s primary point of contact with customers. A website’s ability to attract and retain visitors depends on its aesthetic appeal, usability, responsiveness, and efficacy.

However, if your website’s quality and aesthetics are lacking, the user may decide to go on to another. Therefore, it is crucial to have a unique, up-to-date, and visually appealing website.

If you want your website to keep expanding, you need to choose the best possible solution or software. Picking the right platform can let you expand your business’s online presence without draining your resources.

If you are reading this blog, then you may have made up your mind about making a website with the help of HubSpot tools. HubSpot CMS is, without a doubt, the best choice to make a website for your business easily.

You might think building a website might be quite tough, but it gets easier when you use HubSpot CMS. In this blog, let us tell you how to build a website with HubSpot. But before that, you must understand why you should choose HubSpot for building your website. Later in this blog, you will also be able to see alternatives to HubSpot CMS.

Why use HubSpot to build your website?

HubSpot is a content management system (CMS) made to manage all facets of your marketing and content development processes. It was designed specifically with marketers in mind, and it comes with a plethora of custom-made connectors and themes.

Here is a list of reasons with explanations to make you understand why you should use HubSpot to build your website:

1. It is an all-in-one tool.

HubSpot gives a comprehensive view of marketing, where you may learn more about your target audience and utilize that information to leave a lasting impression at each touchpoint. HubSpot was created by marketers, for marketers.

HubSpot allows you to seamlessly integrate your website with the rest of your business processes. Everything from marketing to closing deals to satisfying customers and running a business is included here. Rather than wasting time switching between platforms to gather the same information, your team will have instantaneous access to the most recent customer data and analytics.

2. It offers extensive personalization.

Using the information stored in your CRM, such as a user’s demographics, previous interactions with your brand, and more, HubSpot’s Smart Content feature allows you to dynamically personalize your website’s content to individual users.

Everything you need for a high-converting website is already a part of HubSpot CMS, and the integrated CRM makes it simple to tailor the whole experience for each visitor.

With the data at your disposal, you can create content that resonates with your audience and encourages them to return, which in turn increases your chances of making a sale.

3. It has powerful design and development tools.

HubSpot CMS helps developers focus on front-end user experiences by handling much of the back-end labor. HubSpot CMS is appreciated by developers who have learned to push the platform’s limits.

Developers can:

Use GitHub to manage version control and update web assets.
Go serverless. They can add event registration, guest books, and calculators without a server, SSL certificate, or data transfer.
Create site-wide content editing to help your marketing team handle the front end. Start fresh or use pre-made themes. Themes include core and custom templates, global elements, custom modules, stylesheets, and JavaScript files. The CMS contains default themes and offers others via the asset marketplace.
Take advantage of HubDB, a fantastic database solution that helps programmers create database-driven content, including team pages, event calendars, product catalogs, and more. The database may be modified in a familiar spreadsheet format, making it a breeze to use.

4. It is secure and reliable.

Your HubSpot site will come equipped with an SSL certificate and real-time monitoring for security threats by default. HubSpot doesn’t require any upkeep, either. Neither the platform nor the plugins require regular updates.
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You may rest assured that your data, as well as that of your customers, is being monitored and updated regularly by their huge internal team. With a Content Delivery Network (CDN) hosting your site, you won’t need to worry about server upkeep or spam attacks, and you can rest easy knowing that your site is constantly being monitored and protected against any potential dangers.

HubSpot also provides an excellent help desk and a collection of courses through its Academy section to ensure that you have access to all the information you require. It’s possible to get in touch with a knowledgeable person who can help you out with inquiries or issues via email, live chat, or phone calls, depending on your service package.

5. It has excellent reporting and analytics capabilities.

HubSpot provides useful reports and web analytics for its customers. You can see how many potential customers are visiting your website, what pages they’re viewing, what devices they’re using, and how many leads you’re producing as a direct result of your efforts.

Within HubSpot CMS, you can monitor the success of both individual pages and the site as a whole, with detailed information on visitor demographics, traffic source, bounce rate, and more, all accessible from a single, user-friendly dashboard.

Steps to build a website with HubSpot

There are a lot more reasons to choose HubSpot, but let us leave that for you to explore. Now let us see how you can build a website on HubSpot step-by-step.

Step 1: Create your HubSpot account.

HubSpot’s free CRM is a must for using the HubSpot website builder. To those who have not yet joined HubSpot, please read on. Your site may be seen directly from the CRM dashboard. If you’re planning on using HubSpot’s website builder, you should familiarize yourself with the free CRM functions first.

The “Buy Now” button will take you to a signup page. Until you update your plan, you won’t have to pay anything. When you’ve finished setting up your HubSpot account, you’ll be able to see your dashboard, where you can access all of the platform’s features, such as contacts, conversations, marketing, sales, service, automation, and reports.

Step 2: Structure and style your website.

You can begin creating your HubSpot site as soon as you upgrade to CMS Hub Starter. Go to ‘Website’ and then to the ‘Website Pages’ option, which can be found under the ‘Marketing’ tab. Access the theme customization menu by clicking the “Customize theme” option in the “CMS Hub Starter” section. Here is where you’ll be able to make adjustments to your site’s visual aesthetic, including its structure, colors, and typography.

You can make use of various themes and templates available on HubSpot. Some of these themes are available for free, like the Dew theme, which helps you easily structure and create your website with its drag-and-drop features.

Step 3: Build your website.

Build your customized, planned, and organized website by clicking the “Build site” button. Insert the main pages of your site. HubSpot’s default settings have chosen all of the pages for you: pricing, products, contact, about, and home. It’s possible to add extra pages at a later time as well. If there are any that you don’t plan to use, deselect them. Make changes to the pages and launch the website.

Step 4: Set up your website for lead generation.

You’ll need to optimize your new site if you want it to attract users and perform well in search engine results pages (SERPs). Implement standard SEO techniques to boost your site’s discoverability.

Domain names (URLs) are the address that people will type into their web browsers to reach your site. Therefore it’s important to get this part perfect. Your brand should be a part of the domain name.

Make sure you’ve done your keyword research and found long-tail keywords with sufficient search volume and relevance to your business’s products or services before you choose a template, build out your web pages, and add content. To improve your content and website’s rankings, you need a repository of long-tail keyword phrases that are particular to your products and services. These phrases will help you attract the kind of qualified visitors who are likely to become paying customers.

You can also make use of HubSpot’s SEO tools that are integrated with HubSpot CMS. With a HubSpot-built site, you can easily collect data and monitor user engagement without lifting a finger. Your HubSpot Marketing account can be linked to Google Analytics.

Step 5: Test your HubSpot-made website.

After developing your website, you must ensure that it displays correctly and performs as expected in all popular browsers. With HubSpot’s content staging area, you have a development environment where you can build out your website, test it, and then publish it with just the click of a button. Normally, testing your website would require putting it live, but this is no longer necessary, thanks to HubSpot’s features.

HubSpot CMS Alternatives

Website creation is an absolute necessity and there are a lot of platforms and systems helping you to do it. In this blog, we have focused on understanding more about building a website on HubSpot. Now let us see some of the alternatives CMS platforms that you can consider while deciding to build a website.

WordPress

WordPress, like HubSpot, is a content management system (CMS) that may serve as a blog, online store, company website, event website, or anything else you can imagine. According to W3Techs, WordPress is used by more than a third of the top 10 million websites.

Approximately 58,000 plugins extend WordPress with additional functions that aren’t included by default. Also, unlike HubSpot, WordPress does not come with a customer relationship management module, so you can’t take advantage of the same marketing capabilities.

Drupal

Drupal is a CMS that is efficient, scalable, and innovative. It’s more complex than most content management systems because it’s designed to be expanded in the future. The trade-off is very scalable web content management.

While Drupal certainly packs a punch, it lacks some of the finer control that the ordinary content marketer requires. Drupal is smaller than its competitors, yet it’s been used by well-known sites like Tesla and Oxford University.

Jhoomla

Joomla is a CMS that has major features like WordPress. However, it is open-source and free to use. Not only is it easier to manage users, but it also supports a wider variety of content types and themes.

As a developer, you can take advantage of JoomlaCMS ! to its fullest with the help of Joomla Framework. This framework allows programmers to create a wide variety of applications, such as chat and business directories, data reporting tools, application bridges, product catalogs, and more.

There are many more alternatives that are available for you to build a website. The choice you make depends on your business requirements, the features that you would need, and the type of business, business goals, etc.

There are more alternatives on the web like WooCommerce, Wix, BigCommerce, etc.

How do HubSpot services help?

One method to save money and reduce risk is to outsource your development needs. In recent years, this strategy has become increasingly common for completing projects successfully.

If you get stuck in a space where you cannot configure the Hubspot tool, there is a resource-rich knowledge base that lets you know how to use the tools effectively. Also, you can make use of Hubspot services by various Hubspot partners like webdew, where HubSpot experts guide you throughout according to your requirements.

You can hire HubSpot developers to set up your website according to your needs if you are not familiar with the tool. Any task related to software development can be performed by HubSpot’s developers, including the creation of apps using HubSpot’s APIs, the design of a theme, the migration of your website, and more. HubSpot developers are, without a doubt, a smart investment.

Wrapping up

Now that you know how to set up your business website, you are all set to further your business, and drive sales. Make sure to use the rich HubSpot features to your advantage. Also, one thing to keep in mind is to regularly update your website so that your customers will find you relevant, and so do the SERPs.

Human Resources

What Is Marketing Automation [Types, Benefits, Plans, Tools]

Aside October 15, 2022 Dhwani Madan Leave a comment

Today’s businesses operate in a challenging, competitive environment, therefore any business that wants to stay ahead of the competition must make the most of all available resources.

Businesses that do not use modern technology effectively run the risk of falling behind and going extinct.

We’re going to take a closer look at one important piece of technology today, but fortunately, there are lots of developments out there to help businesses compete in the digital world of the 21st century.

Automation improves productivity and frees up resources that are better used for more important things.

The function of automation in marketing is examined in this article, along with its advantages and best practices.

Topics covered include marketing automation platforms, tools, and needs.

What is marketing automation

Marketing automation is a form of software that enables businesses to target clients successfully with automated marketing communications using channels such as email, websites, social media, and text messages to produce sales leads.

The technology is a subset of customer relationship management, or CRM, and is commonly used by marketing departments to eliminate repetitive tasks from staff workflows and boost overall marketing productivity.

A brand will frequently utilise various marketing automation technologies, referred to as the marketing technology stack (or martech).

These marketing automation software tools help generate leads using email marketing, chatbots housed on social media or websites, and other channels such as SMS messaging.

Types of marketing automation

Multiple automation techniques are used by e-commerce shops to reduce waste, streamline daily tasks, and increase production.

1. Automating email marketing

Email marketing automation is one of the first sorts of automation you’ll come across as a new business owner.

There are a tonne of email marketing software tools available (which we’ll look at in a moment) to assist you in getting started.

Email marketing, at its most basic, refers to the promotional emails you send to your clients. These emails may be promotional, transactional, or greeting-like.

Even while email marketing is advantageous to a business, manually sending and responding to email campaign answers doesn’t scale well as your company expands.

As your database grows, marketing automation software helps prevent a daily email task that takes 10 minutes from developing into a day-long string of repetitive tasks.

Email marketing is crucial and provides advantages like An ROI of $59 for every dollar invested.

reaching potentially huge user bases In 2024, there are expected to be 4.48 billion email subscribers, which is a sizable potential audience for your direct marketing efforts.

2. Automating CRM

Email marketing and CRM (Customer Relationship Management) automation are comparable but distinct from one another.

Customers receive material through marketing automation specialist tools, and CRM automation supports sales and customer care roles in managing leads and retaining customers.

CRM automation assists you in keeping track of clients who engage with your business through various channels and can benefit three crucial marketing tactics:

focusing on a certain group of potential customers who will hear your message (enabling you to deliver relevant content)

expanding retargeting, cross-selling, and up-selling opportunities

Successful CRM automation may increase your sales efficiency and help you strengthen customer relationships by giving them superior service.

3. Automated chat marketing

It’s crucial to consider this before any company invests in marketing automation: “How will I fuel my top funnel?”

Once you have leads, automation is a terrific approach to qualify and nurture them, but the leads must originate from someplace.

The entire funnel is fueled and automated by ManyChat’s chat marketing.

You can complete three essential automated activities using ManyChat’s drag-and-drop workflow builder and several opt-in tools (referred to as GrowthTools):

Chat marketing is a key component of effective marketing automation methods since it may shorten the sales cycle, increase lead nurturing, and foster relationships long after a consumer has made a purchase.

4. Process automation

Now that you have some great suggestions for the marketing workflows your company may use, how do you keep track of them all? Easy-peasy. It turns out that you can also automate workflows.

By automating business workflows, you may optimise your operations and maintain productivity without the need for human assistance, giving staff members more time to focus on bottom-line, revenue-generating tasks.

The following suggestions for implementing workflow automation are:

Create tags, triggers, and rules to provide relevant content at the right moment automatically.
Collect consumer feedback automatically.
Utilise an omnichannel marketing strategy to manage customer data.

In general, workflow automation can increase productivity, enhance customer experiences, and provide insights into your marketing channels.

5. Automated Facebook advertising

Email and chatbot marketing are great tools for nurturing current leads when used in conjunction with CRM automation, but how do you find new prospects?

What about the website with a whopping 2.8 billion active users each month? Oh, Facebook, I see.

You can employ a variety of Facebook ad kinds, including its “Instant Experience ads,” Single Image, or video advertisements, to automate your lead generation process.

Depending on whether your company is service- or eCommerce-based, you should decide between Collection Advertisements or “lead ads” if you’re interested in the Instant Experience ads.

One cool feature of Facebook advertisements is how you can integrate your preferred CRM program to automatically gather new leads generated by your advertising campaign.

Benefits of marketing automation for the consumer

1) Increasing staff costs’ return on investment

The next advantage of marketing automation is that it increases staff cost ROI.

The requirement for hiring employees to perform routine marketing work is reduced by marketing automation. This enables you to reduce employee costs and streamline your team.

Your staff is now simplified and can concentrate on assignments with a high effect. those who are most beneficial to your company. This increases the return on your employment investment.

2) Enabling your team to achieve better results

Your team becomes more responsible thanks to marketing automation’s reporting feature.

Any program for marketing automation that is worth its salt has useful reporting features. You can do this to automatically generate in-depth reports.

Comprehensive data enables you to immediately assess the contribution of your marketing efforts to your sales pipeline.

This enables you to identify areas where outcomes can be enhanced, empowering your team to make the necessary adjustments.

3) Increasing client satisfaction

Using marketing automation technology, you may send emails that are prompted by certain behaviours.

When clients do specific actions, these highly customised advertisements are immediately emailed to them.

This may entail subscribing to your emails, perusing particular products, or leaving items in their shopping cart.

Behaviorally triggered emails can be used in conjunction with website personalization to offer a highly customised consumer experience.

You may increase your revenue by creating better, more individualised marketing experiences for your clients. Econsultancy reports that personalization increases conversion rates for 93% of businesses.

4) A rise in the average order value

One of the marketing automation toolkit’s most effective tools for increasing sales is automated product recommendations.

Cross-selling and upselling products through your website and emails can be accomplished with the help of personalised product recommendations.

They increase your average order value by driving conversions and persuading your customers to spend more during each transaction.

5) Expanding the size and scope of campaigns

The ability to expand the size and scope of your marketing initiatives is another advantage of marketing automation.

It should go without saying that sending and producing emails automatically is more effective than doing so manually.

Your campaigns can now be scaled beyond the capacity of your staff thanks to automation. To boost sales at every point of the buying cycle, you can develop a thorough set of ads.

6) Recovering revenue that was lost

Sending basket abandonment campaigns using marketing automation solutions encourages customers to finish their purchases.

This allows you to automatically recover any lost revenue. This raises the revenue your eCommerce website generates as a result.

From just this feature, our customers typically generate 12% more income.

7) Forecasting and modifying behaviour

Machine learning is used in intelligent marketing automation to enhance product suggestions over time. You gain more information with each interaction your clients have.

You can predict and influence what your consumers do next over time using automation, which will motivate them to make larger purchases. Automation can be used to create demand, promote conversions, and boost income.

8) Increasing the lifetime value of each customer

It’s not the only goal of marketing to draw in new clients. Getting current clients to spend more money with your business during their lifetime is a major strategy for increasing revenue.

Retention and loyalty strategies are simplified by marketing automation, which raises client lifetime value.

You may use it to automate requests for reviews and comments, send special offers to high-spending segments, and start re-engagement efforts when members start to drift away.

All of these strategies improve your engagement with your consumers after they make a purchase and raise client lifetime value.

9) Making room for strategic contemplation

Your staff is relieved of repetitive campaign execution thanks to marketing automation. They now have the time and room to be more imaginative, strategic in their thinking, and productive.

Your team will be in a great position to increase the ROI of your marketing efforts each year if you give them the freedom to realise their full potential.

10) Use testing to generate more income

It may be argued that there is no such thing as a best practice in eCommerce marketing.

Depending on your target and brand, the same marketing strategy can have wildly different effects. This is why it’s critical to establish a test-and-learn mentality inside your marketing team.

At the touch of a button, good marketing automation systems enable A/B testing of campaigns. This not only saves you money on additional A/B testing equipment, but it also enables you to test your way to higher profits.

Marketing automation project plan in six simple steps:

The following steps outline how to implement a strong marketing campaign, but each of them may be enhanced and made more efficient by marketing automation.

Step I: Decide what you want the buyer to buy.

What action is required of the buyer? The three main stages that buyers normally go through while making a purchase are awareness, contemplation, and decision.

To know where to begin and how to get from point A to point B, always establish the end goal first.

Step II: Map the buyer’s journey from awareness to decision-making

Plan from the point where they discover your product or service to the point where they purchase the bottom of the funnel. The buyer can successfully get to the location where they need to find what they’re looking for thanks to your content strategy.

Step III : Use content for each stage of the buyer’s journey to improve it.

When it comes to offering a more individualised experience that responds to customers’ pain areas, addresses their concerns, and informs them, content is a fantastic resource.

Landing pages, blog articles, gated assets, webinars, social media posts, etc. can all be considered content.

Step IV: Divide your list into sections and choose the lead stages.

Lead segmentation will be useful for targeted campaigns, depending on how big your contact list is. You can employ customised marketing for each plan after creating your lead lists.

Step V: Optimise Everything

If your trip is not optimised to boost conversions, all of your efforts will be for nothing. Automation software can help in a variety of situations by letting you know what’s working well and where potential issues may be so that you can fix them and close more business.

The landing page the lead is supposed to land on may have a broken link. You may also need to address exceptionally high bounce rates because they could affect your email service.

Step VI: Set up an automated email nurturing campaign to send to your leads.

Maintaining contact with your leads is essential throughout the funnel, especially if your company has a protracted sales cycle.

All of your leads will remain aware of your business thanks to an email drip, which will also advance the leads who are most likely to become customers.

What are marketing automation tools?

Software is used by marketing automation technologies to automate routine marketing tasks.

On other platforms, the only options are email activities, drip sequences, and CRM updates. Others may offer assistance with SMS, lead rotation, lead scoring, and other tasks.

Most effective marketing automation tools in 2022

1. SocialNowa

SocialNowa is a social media automation and analytics tool for businesses – from small to medium and even large companies. Every digital marketer and business owner should use SocialNowa.

You may anticipate using this social media automation tool to benefit from a tonne of capabilities, like Instagram direct message automation, Facebook and Instagram auto comment and response, live chat, and many more.

According to International Business Times, socialnowa is the finest lead generation platform for 2022.

Socialnowa connects with customers at every touchpoint and is a straightforward chatbot deployment tool.

You can sign socialNowa with a 30 days free trial.

Price:

● Nowa Gold: $29 per month

● Platinum Nowa: $69 per month

● Nowa Diamond: $109 per month

● $354.00 monthly for the agency plan

2. Salesmate

By automating every step of your business process, Salesmate is an all-inclusive CRM tool that empowers teams and aids them in generating more money.

One of the top marketing automation programs for small organisations, Salesmate’s powerful marketing automation feature enables you to easily design various processes.

Price: The entry-level package costs $12 per month.

3. Manychat

ManyChat is a chatbot that can perform this function on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS.

A cloud-hosted chatbot platform called ManyChat is made for use in conversation marketing campaigns run through multiple social media platforms and text messaging.

Price:

● There is a free plan offered.

● Pro plan $15/mo.

4. Publish Circleboom

The most complete social media scheduling and automation tool, Circleboom Publish, covers Twitter, Instagram, Facebook, Pinterest, LinkedIn, Google My Business, and TikTok.

Your social media marketing can be automated for several accounts and multiple postings. You may improve your Google visibility so that your marketing campaigns receive more impressions and interaction.

Price:

● $4.78/month for entry (Try free for 14 days)

● Con: $18.99 per month (Try free for 14 days)

● Enhanced: $44.99 per month (Try free for 14 days)

● Organisation: $89.99/month (Try free for 14 days)

● Business: $179.99 per month (Try free for 14 days)

5. ActiveCampaign

An ideal marketing automation solution is ActiveCampaign, which provides simple and sophisticated automation processes with automated follow-ups, strong integrations, and contact segmentation.

Price:

● Plan Price-Lite $9/mo

● Plan Plus $49/month

● Profession – $129 per month

● $229/month for Enterprise

6. HubSpot

HubSpot is the industry leader in terms of marketing automation software. With a simple visual interface, HubSpot marketing automation makes it easy to construct robust automated workflows.

Price:

● Started plan $45 per month

● Professional package, $800 per month

● Business plan $3200/mo

7. EngageBay

EngageBay is an all-in-one marketing automation tool that assists small businesses in increasing sales and improving client interactions online.

It enables organisations to automate things like sending emails and SMS or scoring leads based on their behaviours as one of the most cost-effective marketing automation software packages on the market.

Price:

The Basic plan starts at $15 per month and the free plan is endless. A growth plan with numerous sophisticated features costs $30, and a Pro costs $49.99 a month.

8. Mailchimp

One of the top marketing automation platforms for expanding organisations is Mailchimp. In order to concentrate on closing more business, it lets you automate the monotonous procedures.

Price:

● Basic package for $9.99 per month

● Regular plan for $14.99 per month

● Plan premium at $299 per month

9. SharpSpring

SharpSpring is a simple and capable marketing automation platform for businesses of all sizes.

It focuses on sales and marketing automation, which aids businesses in increasing conversion rates and providing better customer service.

Price:

Starts at $399/mo and can be tailored to your needs.

10. Omnisend

An e-commerce automation application called Omnisend has strong automation processes, and pre-built automation for things like welcome series, transaction emails, and cart abandonment emails.

11. Marketo

A top marketing automation solution, Marketo Engage from Adobe, provides a wide range of automation functions for every expanding firm.

It is a potent marketing automation platform with notable capabilities like analytics, lead nurturing and scoring, and email marketing.

Price: Marketo offers a database-based customer pricing plan.

Last thought

Effective marketing can help you stand out from the competitors.

Since social media marketing has changed greatly over time, you must maintain constant focus to provide the user with pertinent content.

To do this, you’ll need the greatest social media automation tools, which can help you take your social media marketing to the next level and provide fantastic results. Before choosing to invest in the best social media management software, you may start by using their free trial to automate your social media activities.