Mailify

Mailify is a bulk email app to drive traffic to your website. Hone your business with their targeted email campaigns to increase conversions with personalised content. Customise material accordingly by sending:

• Newsletters to inform & update readers on new topics plus advancements, aimed at prospective clients as well as subscribers, with control over frequency
• Email de prospection to acquire new customers as per their needs & varied timelines
• Promotional mails include enticing new subscribers, depending on the brand activity or loyalty tenure
• Transactional messages, pursuant to purchasing or placing an order with delivery timeframes & other associated info. This can include specialised seasonal or sale emails
• Retargeting inactive readers or former buyers after a stipulated period with prior invitations to events.
• Tag filters Notification & triggered alerts as per the customer activity with scheduled check sending
• Automated scheduling + contact syncing for active outreach & comprehensive coverage
• Analytical report data yield intelligible stats to drive AI-powered coded algorithmic logic
• Secure platform with WYSIWYG HTML editing for better deliverability
• Gauge progress & performance with monitoring tools to create revenue streams & boost ROI. Check click-through & other rates to understand the effectiveness of your strategies
• Workflow solutions with deduplication, search & query-based criteria, blacklisting, survey form builders, responsive fields, dynamic A/B split testing, dedicated domain allocation, geolocation & demographic analysis
• This is all great until you soon realise upon using this platform that:
• There are only a handful of auto-populated fields: for others, manual addition is required
• Similarly, landing pages lack the provision for forms to be added
• Segmentation also lacks tagging, whilst the interface is convoluted
• Arguably overpriced, especially as it’s expensive for small business volumes

So there you have it: Mailify – a theoretically bespoke but practically patchy email marketing package. Verdict? Try searching for other rival software, especially if you’re running a small set-up. You may be pleasantly surprised to find something cheaper & with better functionality as well as greater features.