OneSignal

Rated as the no.1 push service for both mobile devices & web services, Onesignal offers countless solutions to convey your message to customers. Being the market leader in these plus customer engagements, email & in-app messaging. Convert leads into subscribers. Let’s review their features:

• Mobile push: be the first early bird to notify users, deploying their main app traffic channel system
• Web push: remain visible to your customers even when they leave your site with multi-browser support
• In-app: send enlightening messages with designer banners, pop-ups as well as interstitials, easily applied to be code agnostic
• Email: Omni device capabilities present these well with the composer. Customise using gratis templates to complement your brand
• Quick setup with live reporting to monitor delivery & conversion rate metrics
• Vast scalability to meet your evolving needs
• A/B testing: tally message performance & automate opting for the best
• Segmentation: personalise messages & deliver them to fitting audiences
• Trigger notifications, based on user activity & trends
• Machine learning to promote business intelligence with predictive analytics. Now you can send messages at the most suitable time
• Open source SDKs & other elements are accessible via API

Boost open rates, make informed decisions using statistical significance parameters & target filtered conversations. Categorise customers into subscribed, (in) active & engaged users. Drip campaigns, opt-ins to maximise your reach & send specific emails to increase CTRs. User messages inform, whilst transactional notifications confirm, conversion drivers market & promo cum updates encourage sales. New blog posts to notify newly published material, abandoned cart reminders, product announcements & mentions with followers augment the social element of marketing. Ecommerce offers, referrals & ratings drive traffic, whilst permission prompts & surveys politely acquire info from customers. Pre-prompted permissions allow for demographic data to be collated by firstly explaining the purpose of doing so to the user. Time-delayed pushes are useful for various time zones.

I think the main issue is that if one exceeds 30K users, the free plan suddenly evolves into an increasingly hefty sum to pay. It doesn’t appear very competitive, given that there are other cheaper options out there. Then again, with an average rating of just over 90%, this is a versatile push notification package that means business.