Serpstat

Serpstat is yet another SEO tool, termed ‘growth hacking’ to analyse historic data & deduce trends from this. Using keywords by grouped & tagged data, it becomes easier to observe how as well as what effect do these have on on-site performance. Reviewing traffic distribution via various domains also reinforces the intelligence that can be obtained from this. Market share fluctuations can be observed as well, which provides insight into potential effects that one action may have on on-site appeal. Using statistical extrapolation models, this scientific & numerical-based approach can bring about reproducible results.

Advertising, content marketing & reporting all appear to be Serpstat’s stronghold. This empowers users to understand the underlying principles associated with good marketing campaigns. Furthermore, it promotes sustainability with specific data analytics. This is all great, however, are there any disadvantages of Serpstat?

Its wide scope means that often, specific keyword data is overlooked. This can prove costly when precision research criteria are imperative in today’s competitive marketplace. Additionally, monthly subscriptions make this package less cost-effective than many other rivals. Finally, technical support can be temperamental, which is clearly not very customer-centric or reliable either. Overall then, Serpstat does engage in hardcore analytics, which although may be appreciable by data scientists, for the common user, this sadly doesn’t suffice. It misses on target-based metrics, customer centricity & value for money.