SpyFu

SpyFu is a dual SEO & PPC campaign analytical package. It’s aimed at assisting users in understanding the underlying principles of keyword research when designing & optimising their site. This can potentially maximise gains for their online business. Let’s see what they have to offer here:

• Unlimited immersive searches, projects & exports for a fixed monthly fee.
• Focus on Adwords to ensure customer engagement, using their spy tool to monitor other site’s performance based on this. The advisor helps to make informed decisions too.
• Keep a track of your keyword rankings & forge better plus more efficient connections to boost sales, as well as marketing revenue
• Negative word grouping & match tool recommendations to avoid wasting or investing funds in potentially unnecessary campaigns which aren’t likely to be successful
• Ad rank tracker to gauge your visibility & competitive advantage out there
• History & custom-branded client reports, along with influencer marketing using backlinks for a comprehensive outlook on your SEO strategy

However, users often find themselves paying arguably more than they should for the aforementioned salient features. Furthermore, for the given price, more PPC analysis could be made available, which just draws the point again of value for money. Moreover, the data presented can be uncategorised & consequently perplexing. Some users are inundated with emails from SpyFu, which can be annoying, to say the least.

Overall then, SpyFu is a versatile SEO tool, although it does suffer from an overbearing cost syndrome which ironically makes it perhaps not as competitive as it could be. Its appeal is limited by this financial factor & also the somewhat convoluted data presentation it supplies through the interface.