HubSpot Marketing Automation Pricing, Alternatives, Features & Reviews

HubSpot Marketing Automation Overview

Hubspot’s marketing automation workflow tool can save you time & money for your engagement campaigns. Funnel conversions & nurture leads with their generation options. Build customised emails to entice customers & use condition-based triggered actions to execute at the right time. Integrations can help to grow & replenish your clientele. Visualise & personalise progress with advanced segmentation logic to observe time & individual linked trends. Then link this to your CRM for optimal data utilisation.

Automate tasks to establish webhooks, rate & shuffle leads plus deploy data management by updating properties or copying values. Send internal notifications to FAO and your sales teams to follow up on any warm leads, depending on their actions. Publish content optimised blogs with better search result parameters, consistent formatting & faster creation. Benefit from device-adjusted landing pages which fit almost anywhere, for optimal viewing at any time. Email templates with A/B testing to gauge & improve reading rates & clickthroughs. Offer tailored offers & incentives to customers to achieve scaled outreach. Analytic reports empower you with statistical data, using multi-touch revenue attribution. Now you’ll know exactly what works & doesn’t. Partitioning activates access control to ensure data integrity & security with privacy.

What’s more, their social media conversation tracker enables effective time posting. The SEO feature boosts your search result authority to raise your ROI. Calls to action & ads performance monitor measure activity to maximise efficiency. Combine all of this with Salesforce & you have a winning comprehensive platform that churns out data, brings results & presents the production yield.

When reviewing the disadvantages of using Hubspot, a few things emerge. Firstly, simple omissions or restrictions, such as being unable to resend an email that is outside a workflow or limitations on survey numbers. Furthermore, the email template builder has its flaws, creating scrambled layouts & data. Moreover, users report being unable to tag people in posts, attach items, or filter uploading content times to be unified or separate. This becomes arduous to handle, wasting time.

Therefore, despite the major advantages, there are concerning issues that can interfere with the functioning of your business. Ironically, the time-saving features appear to be offset by the unnecessary repetitive tasks, mandated by the gaps in their infrastructure. You could try their free version, however naturally this will have limited functionality, hence the real issues may still be concealed.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.