Mailchimp Pricing, Alternatives, Features & Reviews

Mailchimp Overview

• Looking for multichannel email marketing to boost your online campaigns & witness your business thrive? Let’s take a look at what they can do for you, with a myriad of features.
• Hosting email, landing page & ad creation capabilities: all integrated in house.

• Automated tools for a personalised & customised management overview.
• Continual development & updates on their platform to hone the user experience.
• Tips & advice to improve marketing strategies: now engage a wider audience.
• Target customers with bespoke & timely messages by applying journey models.
• Understand what customers desire & design visually appealing graphics to connect.
• Landing page CTAs, client reconciliation with digital ads & social media organic posts.
• Advertise with distributing conventional physical postcards for an added tangible effect.
• Timelines on the dashboard summarise all actions & their efficacy to gauge all progress.
• Dedicated CRM contact syncing for effective promotion of your brand.

• Segmentation & predictive analytics to tap certain demographics reinforces engagement.
• Apply creativity with their (dynamic) content studio, material template & subject line to help.
• Initiate conversations with customers & hold them with preconfigured AI-powered automation, journeys, timed trigger optimisation & transactional mails for eCommerce.
• Live analytical reports yield helpful data with stats to offer recommendations.
• A/B link testing to try out various permutations in programming with various algorithms.
• Mobile device app compatible, survey options & coding support for increased visibility.
• Stellar support, professional acumen & multiple integrations.

• This is all promising, however, what are the disadvantages of opting for Mailchimp (if at all)? The issue mainly is centred on the practical functionality of the aforementioned features, as there are omissions at times.
• This is compounded by a lack of integrations in certain sectors too. These concerns of operability do cast some doubt over Mailchimp is an email marketing package.
• Nevertheless, their great support & receptive nature to feedback perhaps offsets this.