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ActiveCampaign Overview

ActiveCampaign follows a simple model: automate-personalise-segment-orchestrate. Using AI, customise your marketing campaign, organise the strategies & implement them into practice. Sounds good, right? Well, this is just the beginning…

CRM
  • Reach & engage with a CRM, to target specific audiences, using maps, goals, forms plus tracking tools
  • Nurture & educate with dynamic cum predictive as well as email content
  • Convert & close; call to action at the right time, score leads, determine the statistical probability of engagement, attribute supportive factors & identify required actions
  • Support & grow: promote conversations, split testing, send SMSs & benefit from Ecommerce solutions with forecasting funnels
AB Testing

Their added individual training & migration program is another luring factor to join. However, let’s review the problems faced by using ActiveCampaign. Firstly, their integrated CRM seems to be an annoyance for many businesses who’d rather prefer using their own but cannot. Secondly, their deliverability is questionable, especially with high premiums & complex tracking. Thirdly, the interface is counterintuitive at times. Finally then, what we have here is a well thought & theoretically planned set of features, however, the implementation appears to have gaps within it. Subsequently, the desired or expected performance becomes underwhelming, given the commanded price.

ActiveCampaign Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System

ActiveCampaign Plans & Pricing in 2024

Available on: Free Trial, Subscription
  • Starting Price: $9.00/month

  • Pricing Module:
    0

  • Trial Days: 14 days

Alternatives of ActiveCampaign


ActiveCampaign Reviews

3/5

Overall rating
Excellent
3
Very good
1
Average
5
Poor
0
Terrible
0

Value for money

3

Features

3

Ease of use

3

Customer support

3

Likelihood to Recommend

3/10

Anastasia

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Not as good as expected

ActiveCampaign lacks customization

Pro

User-friendly interface

Cons

Lack of customization options


Trevor

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Not a great experience with ActiveCampaign

I recently tried out ActiveCampaign for my email marketing needs, but I was disappointed with the results. The user interface was confusing and I found it difficult to navigate. Additionally, the customer support was unhelpful and slow to respond. Overall, I would not recommend this platform.

Pro

Cons

Confusing user interface, Unhelpful customer support


Talia

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Excellent Email Marketing Tool

ActiveCampaign is an excellent email marketing tool that allows me to easily create campaigns, segment my audience, and track engagement. It's user-friendly interface and automation features make it a great choice for businesses of any size. Pros include great customer service and intuitive design. Cons are few and far between.

Pro

Cons


Maddison

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Not the Best Choice for Small Businesses

ActiveCampaign is a great CRM platform for larger businesses, but for smaller ones, it falls short. The features are great, but it's too expensive for small businesses. The user interface is also very complex and hard to navigate. It's great for tracking customer data, but for small businesses, it's just not worth the cost. The customer service is also not very helpful. If you're a larger business, then this is a great choice, but for smaller businesses, there are better options out there.

Pro

Great features, great for tracking customer data

Cons

Expensive, complex user interface, not helpful customer service


Kathleen

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

4/10

A Powerful Email Automation Tool

ActiveCampaign is a powerful email automation tool that helps me keep in touch with my customers. It's easy to use, and offers great features like segmentation, automation, and custom forms. Plus, it has great customer support. I highly recommend it.

Pro

Easy to use, powerful features, great customer support

Cons

None so far


Jiawei

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Excellent Email Marketing Platform

ActiveCampaign is an excellent email marketing platform. It offers an easy-to-use interface and powerful automation features. I love the ability to create segmented customer lists and the ability to track customer behavior. Highly recommended!

Pro

Easy-to-use interface, Powerful automation features, Segmented customer lists, Ability to track customer behavior

Cons

None


Nina

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

ActiveCampaign: A Positive Review

ActiveCampaign is a great tool for marketers and businesses. It offers an intuitive user interface, a comprehensive set of features, and excellent customer support. I'm especially impressed with the automation tools, which make it easy to create complex workflows. The analytics and reporting features are also top-notch. Highly recommend!

Pro

Intuitive user interface, comprehensive set of features, great automation tools, excellent analytics and reporting.

Cons

None.


Liam

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Disappointing Experience with ActiveCampaign

I recently tried out ActiveCampaign, hoping it would be the perfect solution for my email marketing needs. Unfortunately, I was disappointed. The user interface is clunky and unintuitive, making it difficult to navigate. The automation features are also quite limited and not as powerful as other competitors. I also experienced a few technical glitches while using the platform. Overall, I would not recommend ActiveCampaign to anyone.

Pro

None

Cons

Clunky user interface, Limited automation features, Technical glitches


Kiran

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Not Impressed with ActiveCampaign

The email automation feature of ActiveCampaign is disappointing. It's too complicated to use and lacks flexibility.

Pro

Good customer support

Cons

Complicated email automation



Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

/10

Pro

Cons

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User Reviews

3 /5

Overall rating
Excellent
3
Very good
1
Average
5
Poor
0
Terrible
0

Value for money

3

Features

3

Ease of use

3

Customer support

3

Likelihood to Recommend

3

3 /5

Overall rating
Excellent
2
Very good
0
Average
0
Poor
0
Terrible
0

Value for money

3

Features

3

Ease of use

3

Customer support

3

Likelihood to Recommend

3

5 /5

Overall rating
Excellent
3
Very good
0
Average
1
Poor
0
Terrible
0

Value for money

5

Features

5

Ease of use

5

Customer support

5

Likelihood to Recommend

5
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